Channel Marketer Report

Channel Technology

OptifiNow Helps Mountain West Financial Streamline Relationship Management

Up to 79% of marketing leads never convert to sales due to insufficient lead nurturing efforts, according to research from Marketing Sherpa. Nearly two thirds (65%) of B2B marketers don’t have lead nurturing processes in place. Mountain West Financial, a mortgage brokerage with more than 400 employees, half of which are field-based agents, has improved […]

Read More

Zerista Meeting Hub Helps Companies Get The Most Out Of Events

The Problem: Planning and executing events can be a daunting process. Yet partner summits and annual user conferences are an integral part of companies’ sales and marketing efforts. To ensure they — and their sponsors — get the most out of their events, companies need cohesive solutions that offer content, resources and updates to event […]

Read More

PartnerPortal Helps Vendors Improve Channel Efficiencies

The Problem: For any vendor, using an automated partner interface is a great start to managing an efficient channel. These interfaces typically support different channel modules, as well as forms for each of those modules. From time to time, modifications need to be made to these forms, which calls for custom programming by developers. This […]

Read More

LiveHive Launches Insights 2.0

LiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement. The update to LiveHive’s analytics platform is designed to provide inside sales professionals with the tools necessary to find warm leads and ultimately close deals faster. With the new release comes three new features: Opportunity […]

Read More

TreeHouse Interactive Adds New Features To Reseller View Solution

TreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution. The new features give users the ability to regulate which partners can access, edit, approve, change or integrate with data stored in the solution. This gives users greater control over creating new […]

Read More

BMC Marketplace Offers Branded App Store For IT Companies

The Problem: App stores have become a common trend across a wide range of industries. Whether they’re in retail, cloud computing or IT software, companies are striving to set up marketplaces where they can sell their applications in a branded environment. However, the amount of time and resources needed to integrate a virtual marketplace into […]

Read More

Vartopia Adds New Features To Deal Registration Network

Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network.  More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]

Read More

Star Micronics To Spotlight Mobile POS And Customer Engagement Technologies At NRF BIG Show

Star Micronics America, a global manufacturer of mobile POS and customer engagement technologies, will be exhibiting a series of new solutions at the 103rd annual National Retail Federation Convention. Star Micronics is among the 520 solution providers showcasing their innovative technologies on the EXPO floor. The event will be held Jan. 12-15, 2014, at the […]

Read More

Channel Thought Leaders, Experts Share Predictions For 2014

In 2013, content marketing, social media and mobility all came into focus as priority investments for businesses and their channel networks.  Improved channel communication, collaboration and visibility were key goals for many businesses, while still optimizing end-user engagement and sales results.  Although the channel marketing universe saw extreme evolution in 2013, the next year will […]

Read More

Symantec Sees 516% Increase In Deal Registration Size With Elastic Digital

Companies such as Symantec rely extensively on their partners to not only generate brand awareness, but also acquire a base of loyal and highly engaged customers. To build a strong customer base, however, partners must have the marketing savvy to drive engagement, conduct meaningful conversations and drive conversions. But according to internal research conducted by […]

Read More

Page 4 of 8« First...23456...Last »