Channel Marketer Report

Channel Technology

Marketing Advocate Extends Partnership With NetProspex To Ramp Up Channel Sales Results

Marketing Advocate, a Through-Partner Marketing Automation (TPMA) software provider, announced an extended partnership with NetProspex to use Workbench, a cloud-based data management platform that assesses database health for B2B channel marketing campaigns. The partnership is designed to enable marketing teams to make smarter decisions by analyzing, enhancing and growing their prospect databases. It also looks […]

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Marketing Advocate Introduces Through-Partner Marketing Automation

The Problem: Approximately 25% of B2B companies in the Fortune 500 currently use marketing automation systems, according to ClickZ, and in turn, are seeing improved campaign and sales results. However, other companies that operate in more complex ecosystems, such as channels, are struggling to take advantage of these tools.  The Solution: Marketing Advocate is striving […]

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Channeltivity Helps Vendors Stay Top-Of-Mind Among Partners

The Problem: A partner program requires an online partner portal whereby partners may obtain information from the vendor to properly position and sell the vendor’s solution to their prospects. However, to properly work with those partners, vendors must also have the tools they need to manage, enable and engage with them…and in one place. The […]

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Mercury Unveils MercuryActivate For Merchant POS Enrollment

Mercury Payment Systems has launched MercuryActivate, a new API for POS system developers to capture merchant enrollments online for Mercury payment processing. Using MercuryActivate, merchant can speed up enrollment processes, which helps developers quickly onboard new merchants for payment processing. “Our developer community told us this API would be a positive addition to our service,” […]

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VeriFone Launches Pay-As-A-Service

VeriFone Systems today announced the launch of VeriFone Point pay-as-a-service solution during the RetailNOW event in Las Vegas. Designed to help retailers and their service providers — such as ISVs, acquirers and ISOs — better manage the complexities of payment in retail, Point features a cost-predictable subscription model for obtaining and maintaining all the components of a complete payments solution, […]

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Salesforce Incorporates Data.com Into New Sales Performance Tool

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are […]

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AccessData Drives Growth With Innovative Approaches To Partner Communication And Engagement

For many IT vendors and solution providers, cultivating a network of reliable partners that drive growth and sales is a struggle. Moreover, as the IT space becomes more complex and competitive, organizations are facing the ongoing task of winning and maintaining mindshare among resellers, vendors and SIs — which is central to overall success. AccessData […]

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News On Demand Helps Vendors Provide Relevant Messages To Partners

The Problem: Once global vendors establish their channel partner networks, it is essential they remain informed with relevant communications. However, this ongoing engagement process can be a manual and onerous task for vendors, which results in a “one size fits all” approach that fails to engage partners. In fact, email open rates on partner content […]

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ChannelEyes Sees Growth As Vendors Recognize New Mobile Opportunities

Mobile usage is on the upswing, with 56% of American adults now using smartphones, versus 46% in 2012, according to the Pew Internet & American Life Project. Additional research from Pew also indicates that tablet adoption has accelerated tremendously: 34% of American adults own tablet computers, versus only 18% using the devices a year ago. […]

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Influitive Helps Companies Fire Up Partners With Mobile and Embedded Advocacy Tools

Influitive, a provider of advocate marketing tools, announced its Summer 2013 product release that includes new capabilities and features that make it easier for companies to capture, promote and reward the enthusiasm of their evangelists, including channel partners. Two new offerings — Maven by Influitive, a mobile app for B2B advocacy, and AdvocateAnywhere, which lets […]

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