Channel Marketer Report

Content for Demand

5 Key Benefits Of Content Repurposing

By Matthew McKenzie, Chief Content Officer, Content4Demand Providing buyers with quality content is part and parcel of B2B marketing, yet the process of creating content is often time-consuming and costly. One way to get more bang for your buck is by repurposing existing content into a variety of new formats and delivery channels. For instance, one […]

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Why Personalized Marketing Will Dominate In 2015 [Infographic]

We’re only a few weeks into 2015, and the industry is buzzing about what trends will drive marketing forward over the next year. Although content marketing will continue to play a role, buyers will come to expect more relevant and personalized messages, resources and incentives. The below infographic, courtesy of Formstack, reveals why personalized marketing […]

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Trapit And Addvocate Merge To Streamline Content Curation

A successful content strategy requires a mix of original, curated and syndicated content. However, marketers sometimes don’t always have the time or resources to create this optimal mix. While marketers spend approximately 28% of their time on content marketing, they said they’d spend nearly half of their time on content marketing efforts if time limitations […]

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Wistia Helps Accelerate Video Creation And Deployment

The Problem: In 2015, 52% of marketers will increase their video efforts, with nearly half taking the responsibility in-house, according to a recent Wistia survey. As more marketers become tasked with developing video content, they will need to learn how to develop effective content as well as measure the impact and ROI of the videos they have […]

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Sales Cycle: What Content Goes Where? [Infographic]

The typical sales cycle extends across four stages: Pre-sales, initial sales, mid-sales and final sales. According to a survey from Eccolo Media, blogs and e-newsletters are most helpful in the early stages of the buying journey. Then, more detailed content formats, such as white papers, videos and tech guides, help them make an educated decision. […]

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The Art Of A Curated Post [Infographic]

Sometimes marketing teams simply don’t have the time or resources to craft content from scratch. Curation has become a must-have skill for marketers, as it allows them to extend the life of pre-existing content as well as craft new pieces leveraging outside sources. The below infographic, courtesy of Curata, outlines the components of a successful […]

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How B2B Sales Has Changed [Infographic]

Every month, there are 10.3 billion Google searches, and 78% of all U.S. Internet users research products and services during their time online. Sales professionals may be asking themselves: Why should that matter to me? Because more buyers are beginning their journeys online and, in turn, are consulting sales later in the game! This infographic, […]

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Going Viral [Infographic]

In order to stand out in an online ecosystem flooding with content, marketers are focused on creating compelling, viral content. This infographic, courtesy of Best Marketing Degrees, uncovers examples of viral marketing campaigns and how other organizations can implement these best practices. Source: BestMarketingDegrees.org

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Clickability Helps Marketers Manage Content And Track Engagement  

The Problem: More buyers are researching and comparing solutions online, so it is imperative that vendors and their partners create compelling web sites filled with relevant content. However, many businesses, especially smaller resellers, don’t have the financial backing or bandwidth to create these exemplary experiences and understand which visitors are engaging with their content. The Solution: […]

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How Marketers Are Managing The Evolving B2B Buyer’s Journey [Infographic]

The researching and consideration process of today’s B2B buyers has become more complex. In fact, the B2B sales cycle has increased in length over the past three years. This infographic, courtesy of Bizo and Oracle Eloqua, outlines the challenges of B2B marketers and some ways they are tackling this new landscape.

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