Channel Marketer Report

Content for Demand

The Art And Science Of Content Marketing [Infographic]

Successful content marketing requires a combination of art and science. Like peanut butter and jelly, or spaghetti and meatballs, art and science must coexist for organizations to get the most out of their investments. After all, you can have the most aesthetically pleasing, creative piece, but it won’t get anywhere unless you analyze how many […]

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B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content

By Glenn Taylor, Associate Editor Editor’s Note: This article appeared previously on sister publication Demand Gen Report. B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever […]

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Three Ways To Get The Most From Your Business Blog

By Colin Hutt, President, Primum Marketing Communications Strategic marketing content is all about delivering the right message at the right time, and businesses are often challenged to find the right medium to reach their intended audience. A sometimes-overlooked tactic that has regained traction in recent years is the business blog. Although mainstream media continually reports […]

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SiriusDecisions Summit 2014: New Frameworks For Successful Content Marketing

By Matthew McKenzie, Chief Content Officer, Content4Demand Editor’s note: This article was previously posted on Demand Gen Report, sister publication of Channel Marketer Report.  In recent years, the SiriusDecisions Summit has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze […]

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The Anatomy Of A Perfect Event [Infographic]

Events take time, excessive planning and lots of money to promote and execute. Because events are such large investments, it’s imperative that organizations take the right measures to plan and promote their events effectively. This infographic, courtesy of Formstack, outlines the characteristics of a successful event. 

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Trapit Streamlines Content Curation

The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]

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Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

The Internet is flooding with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared.  This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.

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B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 […]

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ON24 Unveils Webinar Engagement Score, Integration Service

The Problem: The webinar has been spotlighted as tried and true marketing channel to effectively engage prospects and partners. But with buyers today becoming more savvy and analytical during the buying journey, there are several factors businesses need to consider while planning, promoting and following up after presentations.  The Solution: ON24, a provider of webinar and […]

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Secrets Of A Killer Blog Post: References [Infographic]

Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out.  This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content. 

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