B2B marketers are facing tremendous shifts in the rules of engagement. Buyers are spending more time self-navigating for potential solutions and partnerships, whether it’s online, via mobile or through garnering insights from peers and social circles. As a result, buyers are communicating with sales teams later in the buying cycle, and in turn, deals are […]
Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.