The Problem: Up to 57% of marketers share 10 or more pieces of content every day to engage their customers, according to research from Trapit. However, 45% of marketers say they typically don’t meet their curation goals and are not equipped to share the variety or number of resources they should. The Solution: Trapit has […]
The Internet is flooding with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared. This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.
This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 […]
The Problem: The webinar has been spotlighted as tried and true marketing channel to effectively engage prospects and partners. But with buyers today becoming more savvy and analytical during the buying journey, there are several factors businesses need to consider while planning, promoting and following up after presentations. The Solution: ON24, a provider of webinar and […]
Creating quality content requires more than a few stats. After all, with so much content available with a tap of a finger or click of a mouse, it takes much more to stand out. This infographic, courtesy of WhoIsHostingThis.com, outlines a series of sources marketers can refer to while creating their content.
Kent Potts, EVP Marketing, Skura Corporation Today’s enterprise sales and marketing teams face some very unique challenges. The advancement of technology, the expectation of marketing materials to be readily available online and the expanding social ecosystem that provides insight and clues into prospective customers make the role of these departments more multi-faceted than ever before. […]
By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]
Many organizations are using blogs as an outlet to show their unique positioning and thought leadership. However, for businesses just starting out, finding a compelling voice and making their blog a top destination for information and resources can sometimes be challenging. This infographic, courtesy of WhoIsHostingThis?, outlines the characteristics of a successful blog post.
By Michael Idinopulos, CMO, PeopleLinx We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality. Is professional marketing next? Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]