Channel Marketer Report

Demand Generation

Mobile-Optimized Content Becoming A New Imperative For Channel Marketers

More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]

Read More

Refining Localized Marketing To Boost Channel Revenue

A key benefit for organizations that develop a network of channel partners and affiliates is that they have more means to extend brand messaging and drive product/service awareness to new markets. However, to truly succeed at reaching specific audiences in particular geographic areas, vendors must empower partners to go-to-market, both via traditional means such as […]

Read More

Channel Thought Leaders Share Predictions For 2013

The channel universe is evolving at a rapid pace. In an effort to hone in on key trends and expectations for 2013, we decided to ask some key executives from leading agencies, consultancies, and even solution provider companies to share their insights on channel sales and marketing trends. Each executive has a breadth of experience working […]

Read More

The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment

B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]

Read More

How Do You Define A Lead?

The constant conflict between sales and marketing can be solved by both teams establishing a solid set of characteristics or qualifications that make a lead. However, how does an organization go about setting these guidelines? This infographic from The ALEA Group helps B2B companies understand what makes the ideal lead.

Read More

Trend Tracking: New Solutions To Help Channel Marketers Integrate Video Into Partner Programs

Today’s time-starved executives are spending less time with content. As a result, organizations must implement quick-hitting strategies to educate partners and prospects, and effectively address buyer pain points. To address this time crunch, innovative marketers are utilizing video to educate prospects and customers, as well as optimize demand and lead generation.

Read More

SiriusDecisions Summit 2012 Spotlights The New Channel Demand Equation

  More than 1,000 B2B professionals, including marketing and sales executives, will attend next week’s SiriusDecisions Summit, to be held May 22-24, 2012 at the Phoenician Resort in Scottsdale, AZ. The sold out, three-day conference will highlight the latest trends and developments in demand generation, marketing automation, sales enablement and operations, and channel marketing will […]

Read More

SiriusDecisions Data Shows Vendors Analyzing New Levers To Drive Participation & Results From Partner Programs

Research from SiriusDecisions indicates that average partner program adoption averages 40%, but can be as low as 20%. Although recent research points to a need for deeper partner analysis, vendors are also faced with the obstacle of encouraging partner participation in reporting sales and marketing progress. “The key concept is whenever you ask for something, […]

Read More

IT Solution Price Determining Factor For SMBs, Study Reveals

Although SMBs are becoming more conscious of the benefits of adopting IT solutions, cost is a key factor hindering companies from finding optimal hardware. According to a study conducted by Wakefield Research in partnership with HP, companies have noted that hardware performance has not matched up to the price of implementation. The study, which surveyed […]

Read More

Page 4 of 41234