Channel Marketer Report

Incentive Programs

Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

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The Cloud And Managed Services: The Incentive Impact

Industry shifts and market changes — such as the continued shift to cloud operations and managed services — also are motivating vendors to rethink their incentive strategies. Rather than implementing short-term initiatives, organizations are honing in on more long-term, loyalty-generating strategies that will contribute to yearly lead gen and sales goals.

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Rethinking MDF: New Research Shows Channel Marketers Placing Increased Focus On Long-Term Impact Of Incentives

Prizes, trips and financial spiffs have become staples as methods of incentivizing partners to meet or exceed sales goals and thresholds. However, with better tracking and benchmarks in place to measure the actual impact on revenue and demand generation, many channel marketers are starting to re-examine short-term incentive programs. In addition, the ongoing Marketing Development […]

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Survey Reveals Low Satisfaction Rates With Current Visibility Into Channel Incentive Programs

Although incentive program performance is considered vital to channel program success, the majority of companies are not up to par in their measurement, according to findings from a survey of senior channel sales and marketing executives. The survey, conducted by Channelinsight, revealed merely 33% of survey respondents stating they are somewhat or very satisfied with […]

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