Channel Marketer Report

Lead Nurturing

Averetek, Perks Worldwide, and Birch Worldwide Integrate Products

Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products to jointly sell them to businesses looking for channel incentive, channel loyalty and channel marketing solutions. The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/co-op balance, browse marketplace services like telemarketing, social […]

Read More

Orasi Software Tackles Lead Nurturing With Zift Solutions

Orasi Software, an HP Platinum Partner, had a small marketing team but big marketing goals. Aside from HP, Orasi works with a variety of partners and vendors, which makes day-to-day marketing operations even more complex. In addition to a lack of resources, Orasi faced several other challenges, including an insufficient contact database. In the below […]

Read More

Follow The Money [Infographic]

Marketers are held responsible for generating leads and that will eventually lead to new sales opportunities. However, many marketers still use manual processes to collect and tract prospect data, potentially leading to some lost opportunities. This infographic, courtesy of Integrate, outlines the common roadblocks the marketers who still embrace these manual lead generation processes may face.

Read More

MyLeads2Go Streamlines Channel Lead Gen, Content Management

The Problem: Many organizations spend an exorbitant amount of time and resources to produce compelling content for their audiences. Unfortunately, CRM and channel communications systems are not geared to help sales teams and channel partners take advantage of content marketing and efficiently track leads while on the go.  As a result, sales teams are unable […]

Read More

B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 […]

Read More

Lead Nurturing Evolves To Include More Customized Marketing Opportunities

Lead nurturing is central to the sales and marketing equation, helping businesses stay top of mind among current and prospective customers. In fact, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost, according to Forrester Research.  However, vendors and partners both face similar challenges during the process: While […]

Read More

Pathable Enhances Engagement, Follow-Up For In-Person Events

The Problem: Vendors and partners rely on conferences, summits and other events to build relationships, collect feedback and, of course, generate opportunities and leads. However, it is sometimes a challenge for executives to follow-up with new connections in a timely, efficient manner, while delivering the information needed to further the relationship. The Solution: The Pathable event experience […]

Read More

WebbMason Unveils New Cross-Channel Marketing Automation Platform

WebbMason, an integrated marketing solutions and services company, has launched MarketingBench 2.0, an SaaS marketing automation application for the creation, sourcing, deployment and measurement of integrated marketing programs. The solution is designed to help marketers manage print collateral, promotional items and event promotions, as well as digital marketing, in a central location.  “The central principle […]

Read More

How To Optimize Your Video Marketing For Lead Generation

By Michael Litt, CEO, Vidyard Modern marketers creating content already know the importance of using video to influence B2B purchasing decisions; now it’s a matter of using video to its full potential and understanding how it connects to lead generation and nurturing efforts.   With 80% of Demand Gen survey respondents citing that they prefer […]

Read More

HootSuite Integrates With SugarCRM App To Empower Sales And Customer Service

HootSuite has expanded its App Directory to include SugarCRM, the CRM tool designed to help organizations increase efficiency and control of the sales and customer service pipeline. This new integration comes on the heels of SugarCRM receiving $40 million in private equity funding from Goldman Sachs. The SugarCRM app joins a series of other enterprise solutions such […]

Read More

Page 1 of 212