Topics
Zyme Solutions Unveils Updates To Channel Cloud Platform
Problem: Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. And when it comes to collecting data from distributors and resellers, many companies rely on a mix of manually collected forms and custom-built […]
Performance Horizon And LiveRamp Unveil Partnership To Measure Offline Sales
Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital marketing partners (such as aggregators, affiliates, content partners, comparison shopping engines, mobile apps and social media) drive offline sales.
Relayware Gains $11 Million to Expand Growth In U.S. Market
Relayware, a partner relationship management (PRM) software provider, has gained $11 million in funding planned to help the company drive further growth in the U.S. market. The round of funding was led by Amadeus Capital Partners. Existing venture capitalist investor Albion Ventures also participated in the round.
Mirakl Partners With ChannelAdvisor To Expand Users’ Audience Base
Online marketplace platform provider Mirakl announced its partnership with ChannelAdvisor, a cloud-based E-commerce solutions provider. The partnership positions Mirakl customers to connect with new sellers and target relevant audiences.
Blackhawk Engagement Solutions’ Platform Aims To Reduce Program Complexity
The Problem: Because channel marketers work with multiple partners concurrently, resellers can often feel inundated with information. On the opposite side of the partnership, most channel managers are struggling with how to obtain mindshare from their indirect sales network of resellers, distributors and channel partners.
Developing Video Campaigns: Best Practices to Boost ROI
By Khalid El Khatib, Gerson Lehrman Group (GLG) Even 15 years ago, combining video and marketing meant commercials. Doing them can be expensive, elaborate, and remarkably inefficient. As video moved far beyond the TV screen, it gave marketers new options to engage clients, employees, and others. This is especially important for B2B marketing, where traditional […]
DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative
DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.
Q&A With MetTel Channel Exec: Expand Partner Capabilities With Ongoing Support
Channel sales today requires a “consultative approach,” and vendors must supply their partners with the support they need to provide answers to their customers’ challenges, according to Eric Harvey, the recently appointed Senior Director of Strategic Channels at telecommunications services and solutions provider MetTel.
The Madmen Of The Millennium
Channel marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand] Source: Marketo
ContentMX Positions Marketers To Boost Engagement With Relevant Content
ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved