Topics
5 Best Practices For B2B Mobile Commerce [Infographic]
Currently, mobile traffic accounts for 16% of all B2B site traffic. However, this number is expected to increase as more B2B executives use their smartphones and tablets to access content and research potential purchases. This infographic, courtesy of Usablenet, offers five best practices to help B2B organizations prepare for the mobile movement. (Click to enlarge.) […]
Rethinking Channel Strategy For The Internet Of Things
By John DeSarbo, ZS This year’s IndyCar Series concluded when Scott Dixon captured his fourth championship with a spectacular come-from-behind victory over front-runner Juan Pablo Montoya in the series finale. Dixon, who was in third place until the final race, flawlessly executed a clever strategy to take advantage of his competitors’ mishaps and seize the […]
CVidya Partners Hortonworks To Expand Big Data Analytics Platform
cVidya, a revenue analytics solutions provider, has joined the Hortonworks Technology Partner Program. The partnership is expected to position communications and digital service providers with the tools they need to build and deploy Big Data solutions. The partnership enables cVidya to integrate its Big Data analytics platform with the Hortonworks Data Platform, allowing users to […]
Impartner Helps Vendors Leverage Channel Performance Data
The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]
eMetrics Summit Boston: Data-Driven Marketers Are Becoming ‘Indispensable’
By Brian Anderson, Associate Editor Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID. Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]
SharedVue Merges With Zift Solutions
SharedVue, a division of The Channel Company that offers web content syndication tools for channel marketers, has combined with Zift Solutions, a channel marketing automation solution provider. Zift Solutions will operate the combined entity, and The Channel Company will maintain an ownership stake in Zift Solutions.
How To Effectively Use Visual Storytelling [Infographic]
Buyers have access to more information and content than ever before. In order to stand out, businesses don’t just need great solutions and technology, but also a compelling story developed with copy and imagery. By establishing a strong narrative and message, businesses can consistently develop compelling content that truly resonates with buyers. This infographic, courtesy […]
Maximizing Social Selling Success In The Channel
While many B2B companies are beginning to implement social selling, vendors are just starting to educate and empower their partners to engage with end-users across Facebook, Twitter, LinkedIn and other key networks. With buyers going through up to 60% of their researching and consideration journey before even interacting with sales teams, it is imperative that vendors […]
CCI Unveils Partner Investment Lifecycle
The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.
Brightcove Helps Improve Video Marketing Results
The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the […]
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