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SYSPRO Launches PartnerUp Program To Drive Global Sales Growth

Earlier this summer, SYSPRO, a global provider of industry-built ERP software, launched its new channel partner program – PartnerUp — in the United States. The program represents the company’s commitment to working closely with a network of partners who share the same vision for simplifying success and providing an environment conducive to partners growth and profitability. The […]

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B2B Marketing Exchange Conference Doubles Channel Track Sessions

The B2B Marketing Exchange will feature an expanded agenda of channel marketing sessions. As the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27, the channel track has been expanded to include as many as eight sessions and workshops. “We fully expected that our channel sessions would be well received […]

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Impartner Enhances PRM Technology with Data-Assisted Decision-Making Capabilities

Impartner is offering enhanced data-assisted decision-making capabilities with the Fall ’18 release of its partner relationship management (PRM) technology. It’s upgrade solution will now mirror transactional data into a data lake optimized for analytics. As the technology learns, the company said, it will provide predictive, prescriptive data-backed recommendations to channel manager to help them continually […]

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Xerox Reinforces Commitment to Partners with New Marketing Resources, Re-Designed Portal

Xerox is enabling its channel partners with a new set of marketing resources to help them market and sell the company’s managed print services and its ConnectKey-enable workplace assistants. The new resources and a re-designed partner portal reinforce Xerox’s commitment to deliver value-added benefits to its channel partner community, the company said. Now mobile-friendly and […]

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Averetek Integrates Its Channel Marketing Software with rFactr Social Selling Platform

Averetek, a provider of channel marketing software, has integrated its solution with SocialPort, a social selling platform provided by rFactr. With this integration, Averetek customers have access to a robust solution that automates the sharing of highly targeted content with their channel partners. SocialPort also provides the data and analytics necessary to optimize social selling […]

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Star2Star Implements Zift Platform to Support Marketing-Oriented Partners

Star2Star, a provider of full spectrum communications solutions, is enabling its increasingly marketing-aware partners with a comprehensive set of user-friendly channel marketing and management tools. In addition to providing partners with the capability to optimize their own marketing activities, the new solutions also enable the Star2Star marketing team to expand the level of channel support […]

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Impartner Acquires Tremolo; Expands Portfolio with Newsletter Platform, Social Content Syndication Tool

Impartner, a leading partner relationship management (PRM) solution provider, has acquired UK-based Tremolo Software, a privately-owned enterprise-class software company that helps customers drive brand engagement. With the acquisition, Impartner will add two key technology solutions to the Impartner product portfolio. NewsOnDemand is a newsletter platform that allows the creation of automated newsletters to partners which contain […]

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OneAffiniti Adds Lead Hub, LinkedIn Plug-In To Channel Marketing Services Menu

OneAffiniti, a channel partner marketing solutions company, has launched a range of new demand generation services for small and medium-sized partners, including a digital lead hub and a LinkedIn plug-in. The company provides vendor-funded marketing services that support channel partners in the United States, Australia and New Zealand. The new digital lead hub captures leads […]

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ChannelChat: Mike Moore and Peter Thomas, authors of Marketing Multiplied, Discuss Inspiration for Their Real-World Guide Book

Channel marketers may finally have their own industry bible. Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, is the very first book about the profession, say authors Mike Moore, Averetek’s VP of Strategy, and Peter Thomas, the company’s founder and CEO. The just-published book, which explores how to engage channel […]

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TIE Kinetix All-in-One Partner Automation Platform Enables Seamless Channel Marketing

Problem:  Successfully executing channel marketing initiatives can be a challenge for organizations, large or small. Not only are you relying on partners to actively market your products and generate demand, but do so in a way that represents your brand accurately. The simple truth is that most can’t, due to limited time, skills and resources. […]

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