Channel Marketer Report

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2017 Content Preferences Survey Report from Demand Gen Report

Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]

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CloudHesive Joins Vormetric Cloud Partner Program

CloudHesive, a cloud services provider, has joined data security company Vormetric’s Cloud Partner program. The partnership enables CloudHesive to incorporate Vormetric’s Transparent Encryption and Cloud Encryption Gateway solutions into its suite of cloud-managed services.

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Euclid Introduces Reseller Program

Euclid, a provider of mobile location analytics solutions, has launched a reseller program to enable certified, third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages.  With the launch of its Reseller Program, Euclid is working with several Wi-Fi channel partners like General Datatech (GDT) and Tekmark Global Solutions to deliver best-in-class analytic […]

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Transition Networks Implements Co-op/MDF Solution From Computer Market Research

Transition Networks, a company that designs and manufactures copper to fiber media converters for a broad range of network environments, is using the Co-op/MDF solution from Computer Market Research to manage trade promotions and other channel marketing activities. Despite new innovation in technology, many co-op and MDF programs are still managed manually via spreadsheets, faxes and […]

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Unify Embraces Content Syndication In Channel-Wide Rebrand

Unify, formerly Siemens Enterprise Communications, was not only faced with the challenge of rebranding its channel, but also ensuring all partners had brand-consistent content at the moment the new company namewas unveiled. “The mission for a rebrand project is simple: to ensure everything is updated, on time and with minimal resources, while being communicated to […]

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Metter Interactive Named Pardot Agency Partner

Metter Interactive, a digital marketing agency specializing in web strategy, creative, technology, and user experience solutions, is now an agency partner for Pardot, a salesforce.com marketing automation company. The Pardot agency partner program includes a small selection of digital marketing organizations that can help businesses improve their use of marketing automation as part of their overall […]

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Dell Channel Exec Shares Marketing And Enablement Strategies, Key Focus Areas For 2013

At the 2012 Dell World conference, CEO Michael Dell honed in on growth opportunities and goals for the company in the coming year. As we settle into 2013, Dell is striving to establish itself as a key provider for all things related to Cloud, security, networking and data centers/servers. And Dell is turning to its […]

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Sales And Marketing Alignment Proving To Be A Tall Challenge For Channel Organizations And Partners

Sales and marketing alignment has been an ongoing struggle for B2B organizations. With the hope of creating better collaboration and shared intelligence between Sales and Marketing teams, many organizations have deployed new tools and tactics to build a shared approach to revenue generation. Alignment has proven even more complex for organizations that operate in the […]

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Top 10 Channel Consultancies Revealed: Leading Sidekicks For Powering-Up Partner Marketing

To help vendors/manufacturers provide channel and affiliate partners with the right tools and solutions to generate optimal demand, Channel Marketer Report scoured the channel marketing universe in search of leading consultancies and agencies in the space. We are excited to introduce to you these Top 10 companies capable of stepping up as your channel sidekick, […]

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The State Of Channel Marketing Consultancies & Agencies: Industry Trends Point To Need For Marketing Guidance, Support And Reporting

Lead and demand generation programs are vital to the success of sales initiatives and funnel performance, especially for OEMs, vendors and manufacturers that operate in a tiered and complex structure. Although industry research points to a growing need for qualified partners and efficient reporting on marketing progress, channel and affiliate partners are struggling to obtain […]

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