Tag Archives
Purechannelapps CEO Dissects The Partner Engagement Dilemma
New communication touch points and tactics are emerging on a daily basis, but one hard fact remains: It is becoming increasingly challenging for vendors to stand out and effectively engage with partners. Although capturing partner attention and engendering long-term loyalty is a consistent dilemma, why hasn’t more movement been made? More importantly, what best practices […]
Adobe Improves Partner Engagement And Communication With Purechannelapps
By Brian Anderson, Associate Editor Communicating with channel partners, whether it is via email or social media, becomes more daunting as channel networks grow larger. In a recent webinar, executives from Adobe and purechannelapps discussed common challenges that many vendors and manufacturers need to be overcome in order to establish strong social media relationships across […]
Tableau Software Adds Six To OEM Partner Program
Business analytics software company Tableau Software has signed six new partners to its OEM Partner Program, including independent software vendors (ISVs) DataSelf, eNate, icix, Lightbeam Health Solutions, Prodagio and TimeTrade. The OEM program is designed to create a cost-effective solution for ISVs that want fast and easy-to-use analytics capabilities without the expensive burden that comes […]
How En Pointe Technologies Strikes The Marketing Balance
For resellers, a common challenge is establishing thought leadership and overall branding representative of the individual company, while still staying true to vendor partners and their sales and marketing goals. En Pointe Technologies is a hardware and software reseller, and added service provider. With 20 years in the IT industry, the company offers full pre-sales […]
Axis41 Develops Business-Level Partnership With Adobe
Axis41, a Salt Lake City-based digital marketing agency, has been promoted to an Adobe Business Partner level. Previously positioned as a Community Partner, Axis41 now works closer with Adobe to provide digital marketing solutions and integrated technologies to customers, according to company officials. The Adobe Partner Program is designed to help Adobe establish relationships with […]
SiriusDecisions Aligns New Demand Waterfall To The Channel
Visibility into partner behaviors and garnering insight into lead performance are common challenges channel-centric organizations face. During the 2013 SiriusDecisions Summit, Laz Gonzalez, Service Director of Channel Management Strategies, and Matthew Papertsian, Research Director at SiriusDecisions, discussed how organizations can apply the rearchitected Demand Waterfall to the channel. The annual event took place May 8-10 […]
B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe
Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter. “It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, […]
Badgeville Unveils Gamification Tool For Adobe Marketing Cloud
Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release. Badgeville for Adobe Marketing Cloud is a […]
Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting
Personalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc. Featuring a speaker line-up of marketing experts from Adobe, Eloqua, Forrester, […]
SiriusDecisions Summit 2012 Spotlights The New Channel Demand Equation
More than 1,000 B2B professionals, including marketing and sales executives, will attend next week’s SiriusDecisions Summit, to be held May 22-24, 2012 at the Phoenician Resort in Scottsdale, AZ. The sold out, three-day conference will highlight the latest trends and developments in demand generation, marketing automation, sales enablement and operations, and channel marketing will […]
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