Channel Marketer Report

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Zyme Powers Up CDM Platform; Boosts Data Accuracy, Accelerates Processing, Strengthens Analytics

Zyme has announced major enhancements to its channel data management (CDM) platform, zyme cloud platform 3.0. The new features and enhancements provide greater channel data accuracy and processing speeds, more powerful analytics capabilities and additional tools to enable enterprises to optimize and grow partner networks. Even though trillions of dollars of revenue flow through global indirect […]

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DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative

  DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.

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CVidya Partners Hortonworks To Expand Big Data Analytics Platform

cVidya, a revenue analytics solutions provider, has joined the Hortonworks Technology Partner Program. The partnership is expected to position communications and digital service providers with the tools they need to build and deploy Big Data solutions. The partnership enables cVidya to integrate its Big Data analytics platform with the Hortonworks Data Platform, allowing users to […]

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eMetrics Summit Boston: Data-Driven Marketers Are Becoming ‘Indispensable’

By Brian Anderson, Associate Editor  Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID.   Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]

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Brightcove Helps Improve Video Marketing Results

The Problem: The vast majority (91%) of B2B buyers prefer interactive and visual content that can be accessed on demand and across devices, according to research from Demand Gen Report. However, some companies do not have the time, manpower or resources to create and market videos to partners and end-users. On the other end of the […]

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Klipfolio Provides Wealth Of Cross-Channel Campaign Analytics

The Problem: Marketers are designing and implementing campaigns that span across myriad of technologies and communication touch points. However, with these campaigns comes an inundating amount of data regarding overall engagement and success. The Solution: Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. The Klipfolio […]

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Twitter Launches Official Partner Program

Twitter has launched an Official Partner Program in an effort to combine industry-leading product and service providers that help business achieve better results on Twitter. The program combines the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

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Halyard Consulting Joins Hootsuite Partner Program

Halyard Consulting, an Internet marketing company, has joined the Hootsuite Solution Partner Program. As part of the program, Halyard Consulting has expanded its offerings to include the Hootsuite social relationship platform. As a result, Halyard consultants will be equipped with the analytical capabilities to track and measure social media engagement — providing a holistic view […]

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Teach Your Partners How To Fish: BlitzMasters CEO Shares Channel Sales Best Practices

In today’s digitally connected world, it’s sometimes easy to get lost in the sea of email nurtures, social posts and other tech touch points. But personal touches such as events, in-person meetings and phone conversations still hold significant weight — especially in the channel world.

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LiveHive Partners With Act-On, Unveils New Sales Acceleration Features

LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight  into how prospective buyers are interacting with content so sales reps can enhance their messaging. LiveHive offers sales engagement capabilities including real-time analytics, […]

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