s9800121

Tag Archives

Generating Channel Leads Through Content

By Patricia Hume, President, Trapit Over a long career, most of my time has been spent managing channel operations for some of the best — IBM, SAP, and Avaya among them — drawn by the challenge of helping the business grow through the reach of “alternatives” to direct sales; distributors, resellers, service providers and others. […]

Read More

Will Social Kill Professional Marketing?

By Michael Idinopulos, CMO, PeopleLinx  We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality.  Is professional marketing next?  Not so long ago, marketing departments controlled their companies’ access to the media. Television, radio, print media, and even Internet ads were managed […]

Read More

Using Your Blog To Promote Valuable Channel Content

By Scott Yates, Founder, BlogMutt Let’s say you have a son or daughter graduating from college. This is a great accomplishment, and you and your child will understandably want to announce it in some special way, possibly with printed cards created just for the occasion. That’s great. Now, let’s also say that you visit a […]

Read More

Visage Sees Extensive Channel Growth, Focuses On Thought Leadership

As smartphones and tablets become more commonplace for multitasking, on-the-go employees, enterprises across sizes and verticals are gravitating toward Bring Your Own Device (BYOD) programs. In fact, Gartner predicts that by 2017, half of employers will require employees to supply their own devices for work purposes, with 38% of organizations expected to stop providing devices […]

Read More

[Infographic] 30 Ways To Promote Your Blog Posts

It’s one thing to have good content, but it’s another thing to promote it effectively. This infographic, courtesy of Launch Grow Joy acts as a go-to guide for utilizing bookmarking sites, social networks, and other resources to generate buzz for your blog and encourage sharing.   

Read More

ChannelViews: How To Reach And Influence End-Users By Socially-Enabling Your Channel Partners

By Olivier Choron, Founder and CEO, purechannelapps Social media has truly broken down communication barriers to offer a liquidity of information exchange unlike any other medium. But how can this often unruly medium be harnessed by resellers and vendors to its best advantage? If your organization uses a tiered route to market – be it […]

Read More