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Following Monumental Growth Year, Relayware CRO Shares Goals For 2015

Over the past six months, partner automation software company Relayware has experienced pivotal growth. In May, the SaaS company announced its one millionth partner on its Partner Cloud, and maintained a strong pace of international growth. Within the same period of time, Relayware noted an expansion in its consumer base beyond large and established technology […]

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KiteDesk Combines CRM Automation And Social Selling

The Problem: B2B buyers are turning to social influencers and connections to learn about new trends, keep tabs on the latest industry news and gather information about potential solutions. As a result, LinkedIn, Twitter and other networks are becoming fruitful breeding grounds for organizations to build connections, generate leads and drive sales. However, it is […]

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Swipely Now Managing $2 Billion In Merchant Sales

Swipely, a cloud-based analytics and marketing platform for restaurant, hospitality and retail brands, has experienced significant growth over the past year. The company is now managing more than $2 billion in annual sales via its platform, a 100% increase over the past six months.  With its latest Summer ’14 product release, Swipely is providing a variety of […]

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The Have’s And Have Not’s: Best Practice CRM Use In IT Channels

By Ian Moyse, Sales Director, Workbooks.com For any organization that resells products or services, it’s important to maximize your gross margins and ensure cash flow is healthy. At the same time, you want to deliver the highest quality service possible to your customers at the lowest cost to your business, while differentiating your company in a […]

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Lenskold Group/Pedowitz Group Study Reveals Benefits Of Integrated Marketing Automation

Organizations that integrate their marketing automation with CRM systems can reap a number of benefits, including an improvement lead generation strategies, campaign ROI and overall sales results. A recent study from Lenskold Group and The Pedowitz Group, reaffirmed that companies using integrated marketing automation are more likely to outgrow their competitors. Furthermore, 66% of respondents […]

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The Convergence Of CRM, PRM And Marketing Automation Presents New Opportunity For Channel Sales And Marketing Alignment

B2B organizations are furthering sales and marketing success by aligning their CRM databases with marketing automation to ensure more effective lead nurturing and optimal sales results. The promise of these more efficient business processes has caused a surge in marketing automation adoption. Benchmark research from SiriusDecisions indicates that while 18% of B2B organizations utilize a […]

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