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CampaignCore Helps Streamline Local Marketing Planning And Execution
The Problem: Brands and manufacturers rely on their partners and franchise owners to deliver quality experiences to end-user customers. A key facet of these exemplary interactions is providing timely offers, messages and other content that is relevant to target audiences and guides them along the browsing and buying journey seamlessly. However, marketing knowledge and skill […]
SproutLoud Offers Localization Tools To Empower Channel Marketers
The Problem: With local searches constituting 24% of all Google queries, and 45% of all Yelp searches happening on a mobile app, the interdependence of brands and local businesses is more evident than ever before. Businesses rely on brands for marketing resources and assets promoting the products and services that bring customers through the door. […]
Channel Marketing Is Broken
By Jared Shusterman, Managing Partner and CEO, SproutLoud Channel marketing is broken. There. Someone had to say it. Yes, it’s an over-generalization. And certainly anyone reading this post can name companies doing channel marketing well — possibly even a few doing it very well. Largely speaking, however, there are many channel marketing managers struggling to […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
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