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Paving The Road To Channel Marketing Success

By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]

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Kaspersky Lab North America Unveils New Service Program At #KLPC2014

Kaspersky Lab North America has launched a new service program designed to help partners increase and improve communication touch points with customers.  The Certified Service Provider (CSP) Program and Premium Support offerings will enable partners to drive revenue while ensuring optimal solutions are delivered to customers by Kaspersky Lab. Partners participating in the program will be able […]

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Kaspersky Enhances Partner Portal With Mobile Sales And Enablement Tools

An increasing number of channel executives travel throughout the year to hold client meetings, attend partner and trade shows, and establish relationships with current and potential customers.  As a result, it is becoming more important that sales teams have real-time access to partner portals, marketing resources and product information. With research from Frank N. Magid […]

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Kaspersky Lab North America Exceeds First Half Forecasts

Citing significant growth in sales and new landmarks in its channel ecosystem, Kaspersky Lab North America reported that it has exceeded initial goals for the first half of 2013 for B2B and B2C sides of the business. At its 2013 partner conference, Kaspersky Lab NA set aggressive milestones for the channel, zeroing in on both […]

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