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The End Of Co-Op?

By Dale Taormino, Senior Director, Marketing and Strategic Alliances, CCI Editor’s note: As part of a special arrangement, Channel Marketer Report is publishing a recent article from CCI’s Channel Champion Blog.  We talk to organizations daily about their promotional allowance programs (MDF, JMF, co-op, etc). In the past several years we’ve certainly seen a decline in the number […]

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