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Mobile Cloud Market To Be Worth $1 Trillion By 2017

Due to advancements in mobile browsers in the past five years, the mobile cloud is becoming a lucrative market for both vendors and partners. In fact, the overall mobile cloud market is expected to reach $1 trillion dollars by 2017, according to a new joint research report from Heavy Reading and BSG Advisory. The Mobile […]

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Salesforce CEO Asks: Are You A Customer Company?

The fact that today’s consumers — both B2B and B2C — are more educated and empowered than ever before is not a new concept. In fact, the growing adoption and influence of technology has been a key part of marketing and sales conversations for years. However, with geolocation technology, mobile devices and social networks becoming […]

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Only 7% Of Marketers Find Local Efforts Successful

Marketers are honing in on Social, Mobile, Local — or SoMoLo — as a must-have strategy to better connect with consumers. By tapping social media, mobility and localized marketing tactics, organizations such as dealerships, branch offices and service outlets can identify the unique needs of specific audiences and in turn, deliver more relevant messages and […]

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Mobile-Optimized Content Becoming A New Imperative For Channel Marketers

More executives are working remotely and traveling to attend industry conferences and one-to-one meetings, making mobile-optimized content collateral a new imperative for vendors and their partners. In fact, mobile traffic has nearly quadrupled since January 2011 and accounted for about one in four web site visits in December 2012, according to research from Walker Sands. […]

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ChannelCandy Provides Branded Mobile Apps To Channel Organizations

The Problem: More sales teams are on the go, attending conferences and visiting customers and prospects worldwide. In turn, many organizations are seeking optimal tools and solutions to make channel information available via tablets and smartphones. As of July 2012, more than half (55.5%) of mobile subscribers own a smartphone, according to Nielsen. Furthermore, Javelin […]

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Pinnacle Technologies Helps Drive mPOS Success For The Tram At Hanuama Bay

Mobile POS (mPOS) is making headway across retail, hospitality and restaurant organizations. While countless merchants are recognizing the benefits of utilizing tablets and smartphones to engage with shoppers and complete transactions, there also is great potential for tourist and travel organizations. For example, the Tram at Hanuama Bay was seeking a more efficient way for […]

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Channel Leaders Stress Need To Change Messaging To Tap Into Tipping Point Of Mobile Solutions

Mobile has been a hot topic within customer-facing verticals such as retail, restaurant and hospitality for more than two years now. Mobile point of sale (mPOS) in particular has generated tremendous buzz within these markets, as technology and service providers strive to keep pace with new consumer trends and develop optimal solutions for end-users. In […]

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RetailNOW 2012 Spotlights Growth of SaaS Models And Mobility

At this year’s RetailNOW conference, developed by the Retail Solutions Providers Association (RSPA), the growth of consumer-grade devices, SaaS business models and mobile payment will come to the forefront, offering technology providers, resellers and end-users in retail and hospitality the education to thrive and survive. The event will take place July 29, 2012, to Aug. […]

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Things Are Looking Up For SMBs [Infographic]

Small- and medium-sized businesses face multiple challenges when trying to grow their organizations, including: budgeting, limited financial and marketing resources, and smaller staffs. However, mobile technology and social networking sites have offered a sunny outlook for SMBs. In fact, 76% of SMBs are optimistic about their company’s growth in 2012. This infographic from Campaigner and […]

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Ingram Micro Adds Force.com And Amazon To Cloud Marketplace

Ingram Micro announced the release of 56 new products and services as part of its portfolio of cloud and cloud-enabling offerings, during the company’s third annual Cloud Summit for its North America Services Division, which took place June 4-6 in Scottsdale, Ariz. Among the new releases are Force.com — salesforce.com’s enterprise cloud platform for mobile […]

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