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The Integration Imperative: Why Channel Partner Processes and Technologies Must Be Silo-Free

Laz Gonzalez, Chief Strategy Officer at Zift Solutions With the channel in a constant state of flux, it’s no wonder that today’s CMOs are dealing with more demands, complexities and technology than ever before. Channel technology vendors have been quick to deliver all sorts of software and solutions to help (and win the business of) […]

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Webinfinity Enhances Core Features of PRM Platform

Webinfinity has enhanced the core features of its PRM platform to empower companies to deliver a personalized partner experience that drives revenue, increases engagement and builds loyalty. The platform offers partners a personalized digital experience based on the unique profile, history and needs of each user to deliver a targeted, contextually relevant selection of content, […]

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ON24 Unveils Webinar Engagement Score, Integration Service

The Problem: The webinar has been spotlighted as tried and true marketing channel to effectively engage prospects and partners. But with buyers today becoming more savvy and analytical during the buying journey, there are several factors businesses need to consider while planning, promoting and following up after presentations.  The Solution: ON24, a provider of webinar and […]

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