Tag Archives
Developing A Game Plan For Your Channel Incentive Programs
By Deb Broderson, VP of Engagement Marketing, Perks First, let me say that while there is a science to motivation, we aren’t talking about rocket science. It may not be easy, but with the right planning, inputs, governance and processes in place, you can improve participation rates and achieve the ROI needed to reach your business objectives. Some of […]
Incenting Channel Behavior: 10 Behaviors To Reward And Encourage In 2014
By Daniel Hawtof, VP, Business Solutions, Global Channel and Employee Practice, Parago Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense. It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence behaviors earlier in the relationship continuum. They know […]
Plantronics Adds New Elements To Channel Partner Program
Plantronics, a wireless headset manufacturer, recently made new enhancements to its global channel partner program. The Connect Partner program now includes deal registration to mitigate channel conflict, as well as education modules. In addition, Platronics is offering channel partners new rewards incentives to help improve sales results. These new facets add to a variety of […]
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
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