s9800121

Tag Archives

The State Of B2B Product Marketing [Infographic]

Creating collateral is a top priority for B2B marketers, and the majority of them are investing in product marketing. But what channels and content formats are key to a successful product launch? While product sheets and FAQs still are ingredients in the content mix, marketers are stepping into their buyers’ shoes by creating trend-based thought leadership via email, webinars, […]

Read More

Seismic Helps Close The Content Gap With Channel Sales Teams

The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]

Read More

Second City Taps SAVO To Expand RealBiz Shorts Sales Content Library

SAVO is collaborating with Second City Communications, the business solutions division of improvisational theater company The Second City. With the partnership, Second City will expand its RealBiz Shorts Sales content library to include sales enablement. “Sales — like most business — is an act of improve,” said Steve Johnston, President of Second City Communications. “We’ve […]

Read More

Paving The Road To Channel Marketing Success

By Jon Whitlock, Director, Channel Marketing, Kaspersky Lab North America It’s true that many VARs often face limited capabilities and bandwidth when it comes to marketing their companies. In fact, recent numbers show that fewer than 10% of B2B resellers have dedicated marketing employees. That’s a high percentage of partners that aren’t fully equipped with […]

Read More

LiveHive Announces New Content Tracking Features

LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform. The features are designed to give sales reps the information they […]

Read More

LiveLink Launches Version 2 Of Solution, Wins New Customers

LiveLink, a provider of mobile sales enablement solutions, recently unveiled LiveLink Mobile Version 2, an app for iPhone and Android devices. Businesses can download a free version of the app via the iTunes or Google Play store. With LiveLink Mobile Version 2, sales representatives in the field have instant access to presentations, case studies, training […]

Read More

Five Best Practices For B2B Mobile Commerce [Infographic]

An increasing number of B2B executives are using their smartphones and tablets to read reviews (56%), access product information (55%), compare features (50%) and compare prices (48%). With 16% of B2B site traffic coming from mobile devices, organizations must make their content and online experiences optimized for these smaller-screened devices. This infographic, courtesy of Usablenet, reveals […]

Read More

Channel Agencies And Consultancies Spotlight Top Trends And Pain Points

Agencies and consultancies are in the trenches of the channel, helping vendors and partners maximize sales and marketing results. Before launching our annual Guide To Channel Agencies And Consultancies, Channel Marketer Report asked participants to answer the following: What questions are prospects and customers asking you most frequently? What is the No. 1 challenge you’re […]

Read More

TIE Kinetix Launches Sales Resource Center

TIE Kinetix, a software-as-a-service (SaaS) provider of channel demand generation and sales conversion solutions, has launched its latest solution, The Sales Resource Center.  Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.

Read More

ViaWest Launches New Partner Program, Adds Colocation Services

ViaWest, a colocation services provider, have announced major enhancements to its Channel Partner Program, which offers agents, system integrators, Value Added Resellers (VARs) and brokers a flexible business model in which to leverage ViaWest’s IT infrastructure solutions. The announcement comes in response to channel partners’ heightened desire to add colocation services to their assortment of […]

Read More