Channel Marketer Report

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ChannelChat: Why Partners Are Opting for a ‘My Brand First’ Marketing Strategy

Episode 11: Jeff Mesnik, ContentMX In a recent State of The Channel report, CompTIA noted that channel partners – especially managed service providers – are beginning to put more emphasis on marketing their own brands and identity. One reason, said CompTIA, is that vendor brands of cloud-hosted solutions are becoming less visible. In this episode […]

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Zyme, the CDM Company, Completes Acquisition of Incentive Management Firm, CCI

Zyme, a leading channel data management company, has acquired CCI, the channel incentives management firm. With the acquisition, Zyme now offers its customers the added capabilities of a comprehensive data-driven incentive management solution supporting rebates, MDF, co-op, SPIFS, and referrals. The purchase of CCI is in line with Zyme’s mission to create “the new smart […]

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12 Ideas for Succeeding in a Mentoring Relationship

By Theresa Caragol, founder and CEO, Achieve Unite, and Izzy Barry, director, M&A and PMOaaS, VMware Inc. With US unemployment holding steady well-below 5%, and the number of job vacancies rising to an all-time high of 6.37 million in April, finding top-talent for channel management and marketing positions is tougher than ever. That’s why it’s increasingly […]

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Salesforce Introduces Out-of-the-Box PRM App to Accelerate Partner Program Inception and Expansion

Problem: Partner relationship management has changed. More vendors are adopting the channel as a sales strategy giving partners more choices of businesses to represent. The competition for partner mindshare cannot be won with antiquated systems that are inflexible, siloed, and not mobile-ready. Partners chose to do business with vendors who can provide an experience that makes […]

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Seven Ways Sales Incentives Are Changing

By Dan Hawtof, VP of Strategy and Solutions at Hawk Incentives Many companies use incentive programs to motivate independent channel partners such as dealers, distributors and resellers. In fact, the Incentive Federation extrapolated in its “Incentive Marketplace Estimate Research Study” that 41 percent of enterprise companies invest in channel incentives worth a total of more than […]

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Master the Art of To-Channel Marketing: Engage and Empower Channel Partners

Email fatigue is growing more common for partners as most are now working with many vendors at any given time and end up feeling bombarded by associated, incoming communications. As incoming emails pile up, yours may be completely overlooked. How do you float to the top of their inbox? In this e-book, Channel Maven Consulting shares five […]

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Zift Solutions And Relayware Reach Merger Agreement To Provide End-To-End Channel Platform

Zift Solutions, a channel marketing automation provider, and Relayware, a partner relationship management (PRM) software provider, have reached a merger agreement. Pricing details of the intended merger were not disclosed.

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Workbook: Social Media Prospecting for VARs

Considering there are more than one billion monthly active users on Facebook, and over 300 million monthly active users on Twitter, there’s a good chance VARs will find their next customer there. Using these tools to get their name out, spread their content, and draw more people to their sites has become an everyday practice […]

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Channel Account Managers Hold the Keys to the Kingdom for their Partners

By Gary Morris, CEO and Founder, Successful Channels, and Luanne Tierney, Managing Member, Fivesky Editor’s Note: Earlier this year, Gary Morris, CEO and founder of Successful Channels, and Luanne Tierney, one of the most successful Silicon Valley channel executives in the industry, collaborated on an article to show how channel vendors can better meet the […]

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Allbound Strives to Expand Channel Pie with Free Offer of Partner Sales Acceleration Solution

Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its cutting-edge platform. Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging channel programs with the capabilities typically built into PRM systems used by much larger organizations. “A channel partner […]

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