Channel Marketer Report

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Aprimo Acquires ADAM Software

Aprimo, marketing operations pioneer and category leader, announced in March its acquisition of ADAM Software, a leading global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo’s platform, bringing customers a marketing operations solution capable of handling both the production and publication of content. By combining Aprimo with ADAM’s […]

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2017 Content Preferences Survey Report from Demand Gen Report

Chances are your partners are requesting more short-form assets from your marketing team. According to insights shared in the 2017 Content Preferences Survey Report from CMR’s sister publication, Demand Gen Report, a growing number of B2B buyers are doing their product shopping homework by skimming what might be considered the CliffsNotes of marketing materials. Complaining […]

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BrightFunnel Hires Former LinkedIn Exec To Innovate Products

BrightFunnel, a marketing attribution platform, has appointed Chris Mann as Chief Product Officer. Mann will be responsible for innovating products that empower marketing teams to show impact on revenue. Mann joins BrightFunnel from LinkedIn, where he led the Marketing Solutions division. Prior to that, he was VP of Product Management at Bizo, where he helped […]

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WorkStride Incentives Offers SaaS Solution For Channel Sales Performance and Efficiency

The Problem: Most channel marketers have some form of incentive program in place for their channel sales reps. However, the traditional approach—that is, one without a central software platform—requires ample time, the juggling of spreadsheets and a threat of fraud or mistakes due to simple “human error.”

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Guide To Going Local

Take Your Marketing To The Local Level By Marketing Through Your Channel Partners Today’s buyers demand local, personalized experiences. This means that even the best campaigns will fall flat if they don’t reach or resonate with your audience, wherever they may be. By marketing through distributed partners such as resellers, field sales and channel partners, […]

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HP To Leverage Microsoft To Streamline Channel Sales, Replacing Salesforce

Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal.

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Datameer Revamps Partner Program To Support Adoption Of Big Data Analytics

Datameer, a big data analytics platform for Hadoop, has redesigned its Global Partner Program in a move to accelerate the adoption of Big Data, according to the company.

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Zyme Solutions Unveils Updates To Channel Cloud Platform

Problem: Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. And when it comes to collecting data from distributors and resellers, many companies rely on a mix of manually collected forms and custom-built […]

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Performance Horizon And LiveRamp Unveil Partnership To Measure Offline Sales

Digital partner marketing platform Performance Horizon announced an integration with LiveRamp, a data connectivity and onboarding solution that unifies online and offline customer data. The partnership is designed to help companies understand how digital marketing partners (such as aggregators, affiliates, content partners, comparison shopping engines, mobile apps and social media) drive offline sales.

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