Channel Marketer Report

Topics

Datto’s MarketNow Program Offers Concierge-Supported Marketing Automation Platform to MSP Partners

Datto, Inc. a leading provider of total data protection solutions, announced the official launch of a new global marketing automation platform to support its 6,000 managed service providers (MSP). MarketNow, which is being run on the MindMatrix platform, enables partners to utilize pre-written content to create campaigns, social media posts, web pages and branded collateral. […]

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Build Your Channel Program on the 6 Pillars of Partner Experience

Channel partners account for a staggering amount of the total revenue many companies generate. And more than 75% of vendors are forecasting that their partner-driven revenue will climb this year.

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Winning the Battle for MSP and MSSP Attention

By Jeffrey Mesnik, president, ContentMX Traditional channel marketing models no longer work. In the past IT departments would install pipes, wires, computers, and storage to support a corporate infrastructure. CIOs would piece together the required infrastructure based on expert opinions from channel partners representing the OEMs. Thanks in some part to vendor consolidation, a CIO […]

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UK Event Crosses Pond to Bring Global Insight to US Channel Marketers

North American channel marketers will have a unique opportunity to learn how they can better engage global partners, especially those in the United Kingdom and other off-shore markets this month. The Channel Meet Up, a successful series of professional events for channel marketers, is bringing its format to Menlo Park, CA. After holding three events […]

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Five Questions Vendors Should Ask Partners About Their Channel Program

By Heather K. Margolis, founder, Channel Maven Consulting Thanks to the Internet, cloud adoption, and changes in buyer behavior, the Channel has slowly but steadily shifted towards selling outcomes versus products. With this comes a monumental shift in vendor-partner relationships whereby partners are self-selecting relationships with anywhere from 5 to 25 vendors at any given […]

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Jay McBain Joins Forrester as Principal Analyst – Global Channels

Channel innovator Jay McBain has joined Forrester as Principal Analyst – Global Channels. The co-founder and former CEO of ChannelEyes, McBain’s career has spanned more than two decades, including executive sales, marketing, channel and strategy roles at IBM, Lenovo and Autotask. He currently serves as the chairman emeritus of the CompTIA Vendor Advisory Council and […]

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Start-Up Companies See Straighter Path to Market with Channel Partners

Start-up companies participating in the 2017 MIT Sloan CIO Symposium’s Innovation Showcase said channel partners will play a key role in the sales and marketing of their products. While most new companies rely on direct sales teams out of the gate, more start-up firms are considering indirect channels much earlier in their development, according to […]

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Driving Channel Success Through Increased Partner Engagement

By Veronica Brunwin, Relayware Chief Product Officer Top channel managers are acutely aware that the Pareto Principle (often called the “80/20 rule”) applies to channel partner productivity. It’s long been known that typically 80% of business is generated by 20% of channel partners. The most obvious effects of the 80/20 rule in a channel program […]

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Salesforce Introduces Sales Cloud Partner Relationship Management App

Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded partner communities, the company said. A new guided setup wizard will enable channel managers to easily configure, customize and […]

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ChannelChat: Addressing The Evolving Partner Ecosystem

Episode 10: Maria Chien, SiriusDecisions Digital transformation, cloud adoption, and the shift to recurring revenue models are compelling more companies to examine how they should adjust their channel programs. Maria Chien, service director, channel marketing strategies, at SiriusDecisions, sat down with CMR editorial director Andrew Gaffney at the SiriusDecisions Summit to review why companies need […]

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