ScanSource, a distributor of automatic identification and data capture and point-of-sale solutions, has launched the ScanSource As-A-Service Suite. The new program is designed to create flexibility and enhance profitability for resellers by providing multiple service-oriented solution options.
As part of a new partnership, Telefonica Business Solutions, a provider of integrated communication solutions for B2B organizations, plans to extend MobileIron’s Enterprise Mobility Management solution to multinational and enterprise customers.
By Katie Martell, Cintell The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into B2B sales and marketing strategies thanks […]
Regardless of whether they sell software or hardware, all technology providers have one core challenge: To reach their partner communities effectively and drive ongoing loyalty and revenue. Although it’s important that all content, messaging and best practices are aligned with the key vendor brand, partners also need to inject their personal experiences and thought leadership […]
The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]