Channel Marketer Report

Topics

ScanSource Launches ‘As-A-Service Suite’ Program

ScanSource, a distributor of automatic identification and data capture and point-of-sale solutions, has launched the ScanSource As-A-Service Suite. The new program is designed to create flexibility and enhance profitability for resellers by providing multiple service-oriented solution options. 

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The State Of B2B Product Marketing [Infographic]

Creating collateral is a top priority for B2B marketers, and the majority of them are investing in product marketing. But what channels and content formats are key to a successful product launch? While product sheets and FAQs still are ingredients in the content mix, marketers are stepping into their buyers’ shoes by creating trend-based thought leadership via email, webinars, […]

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SproutLoud Helps Streamline Brand Compliance And Advertising On The Local Level

The Problem: Channel marketers struggle with a variety of challenges in working with distributed organizations. It’s not always easy to maintain brand compliance while allowing partners to customize marketing materials with their local business information. This is especially true with web sites. Consumers want to be able to find the nearest location for a product […]

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Telefonica Partners With MobileIron

As part of a new partnership, Telefonica Business Solutions, a provider of integrated communication solutions for B2B organizations, plans to extend MobileIron’s Enterprise Mobility Management solution to multinational and enterprise customers.

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Purechannelapps CEO Dissects The Partner Engagement Dilemma

New communication touch points and tactics are emerging on a daily basis, but one hard fact remains: It is becoming increasingly challenging for vendors to stand out and effectively engage with partners. Although capturing partner attention and engendering long-term loyalty is a consistent dilemma, why hasn’t more movement been made? More importantly, what best practices […]

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Zift Solutions Releases New App For Hootsuite

Zift Solutions has developed a new app for Hootsuite designed to allow users to import social streams, publish content and access marketing support materials. The app is available within the Hootsuite App Directory. Through the app, users can integrate marketing content and materials within the Zift marketing system into their existing Hootsuite accounts. This allows marketers to […]

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5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing

By Katie Martell, Cintell The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into B2B sales and marketing strategies thanks […]

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Infinio VP Of Global Channel Discusses Channel Relationship Dynamics

Regardless of whether they sell software or hardware, all technology providers have one core challenge: To reach their partner communities effectively and drive ongoing loyalty and revenue. Although it’s important that all content, messaging and best practices are aligned with the key vendor brand, partners also need to inject their personal experiences and thought leadership […]

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Synthesio And Conversocial Announce Strategic Partnership

Social monitoring company Synthesio has developed a strategic partnership with Conversocial, a cloud-based social customer service solution. The partnership is designed to provide businesses with a deeper understanding of social data and in turn, help them turn social interactions into sales opportunities.

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Seismic Helps Close The Content Gap With Channel Sales Teams

The Problem: Content is the lifeblood of the sales process, but finding and using the right content for various selling situations can be difficult. As a result, many customer engagements miss the mark. This problem is exacerbated by indirect channel sales models, where partner sales reps handle products from multiple manufacturers and are loosely connected, at best, […]

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