Channel Marketer Report

Topics

Relayware Gains $11 Million to Expand Growth In U.S. Market

Relayware, a partner relationship management (PRM) software provider, has gained $11 million in funding planned to help the company drive further growth in the U.S. market. The round of funding was led by Amadeus Capital Partners. Existing venture capitalist investor Albion Ventures also participated in the round.

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Mirakl Partners With ChannelAdvisor To Expand Users’ Audience Base

  Online marketplace platform provider Mirakl announced its partnership with ChannelAdvisor, a cloud-based E-commerce solutions provider. The partnership positions Mirakl customers to connect with new sellers and target relevant audiences.

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Blackhawk Engagement Solutions’ Platform Aims To Reduce Program Complexity

  The Problem: Because channel marketers work with multiple partners concurrently, resellers can often feel inundated with information. On the opposite side of the partnership, most channel managers are struggling with how to obtain mindshare from their indirect sales network of resellers, distributors and channel partners.

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Developing Video Campaigns: Best Practices to Boost ROI

By Khalid El Khatib, Gerson Lehrman Group (GLG) Even 15 years ago, combining video and marketing meant commercials. Doing them can be expensive, elaborate, and remarkably inefficient. As video moved far beyond the TV screen, it gave marketers new options to engage clients, employees, and others. This is especially important for B2B marketing, where traditional […]

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DataXoom Expands Channel Partner Program; Launches Mobile-First Partner Initiative

  DataXoom, a provider of mobile data services to businesses, unveiled its Mobile-First initiative, offering a new mobile application which positions sales partners with a suite of tools to engage prospective customers and close more business.

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Q&A With MetTel Channel Exec: Expand Partner Capabilities With Ongoing Support

Channel sales today requires a “consultative approach,” and vendors must supply their partners with the support they need to provide answers to their customers’ challenges, according to Eric Harvey, the recently appointed Senior Director of Strategic Channels at telecommunications services and solutions provider MetTel.

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2016 State Of Channel Marketing

This is the year when technology and digital channels are going to enhance the way vendors communicate with their partners — and vice versa. According to our panel of channel marketing thought leaders, the digital landscape will impact how vendors are segmenting leads for partners and ensure that messaging to buyers is relevant and contextual. […]

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The Madmen Of The Millennium

Channel marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand] Source: Marketo

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ContentMX Positions Marketers To Boost Engagement With Relevant Content

  ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.

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Oracle Unveils New OPN Cloud Program For Partners

Oracle has released a new Oracle PartnerNetwork (OPN) Cloud Program designed to provide technical and go-to-market support for its partners.

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