Maximizing partner engagement — an impossible dream for many channel program leaders – was given master-class treatment in the series of online presentation made during ChannelWeek at the end of August. The webcast series, hosted by Channel Marketer Report and its sister publication Demand Gen Report, offered deep-dive insights into why partner engagement remains so […]
Ansira, an independent global marketing technology and services firm, announced the creation of Ansira Channel and two other business units, Ansira Digital and Sincro. The move is in response to the rapidly growing demand for digital readiness in the marketplace and to hone the company’s specializations. Ansira Channel was created as a dedicated business unit […]
Impartner, the channel management platform and partner relationship management (PRM) provider, has completed its acquisition of the through channel marketing automation (TCMA) business from TIE Kinetix. The acquisition includes TIE Kinetix’s full suite of contemporary brand control and demand generation technologies, as well as an exclusive digital marketing transformation program developed and delivered in partnership […]
Getting and using more channel partner data will pay dividends in nearly every scenario. Becoming fluent in even a handful of the sources to collect data will improve analysis done inside your programs and your market strategy. Don’t collect more and more data and let it sit there unused. Involve experts, hire it in, do […]
Check Point Software Technologies has significantly upgraded an app that was launched to encourage partner reps to perform activities that are proven to drive growth and profitability. The Check Point Engage app has been enhanced to enable market-tested practices drive demand and customer value, report on the them, and be able to reward sales reps […]
Lenovo has launched a new partner portal that provides a single access point to tools, resources and intelligent, personalized information that are most relevant to the partner’s needs, geographic markets and past history. The Lenovo Partner Hub, part of a company-wide multi-year digital transformation program for business partners, reaffirms the company’s commitment to fostering greater […]
Pro-Vigil, a provider of remote video monitoring and crime deterrence solutions, has launched a new partner program to enable organizations such as commercial security dealers to leverage the company’s remote video monitoring service to grow their businesses with recurring monthly revenue. The program also helps partners build stronger customer relationships, develop long-term contracts, and diversify […]
By John Guido, Founder and CEO, P2P Global While at first pass “partnering agreements” may not appear to be a hot topic, they are a vitally important aspect of channel ecosystems, partner-to-partner engagements, and collaboration within the IT channel. Up until now, there has been a consistent set of inefficiencies related to partner-to-partner engagements, and […]
By Leah Allen, Vice President of Growth Marketing, Model N Now more than ever companies should be looking at ways to tighten up revenue operations to stay agile and be ready to bounce back when things return to normal. For most high-tech companies, channel sales typically represent 70% or more of an organization’s revenue. Companies […]
Impartner, a channel management platform and partner relationship management (PRM) provider, announced a new solution that automates partner tiering and tracking of partners’ progress in complying with tier and program criteria. Once deployed, the new solution, Impartner Program Compliance Manager, automates updating partners on their program status, benefits and what is needed to get to the […]