Channel Marketer Report

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Channel Marketer Report 2014 Trends And Expectations

Earlier this month, Channel Marketer Report published its 2014 Trends & Predictions article, which spotlighted insights from top channel sales and marketing thought leaders. Due to the success of the piece, we have turned it into a free, PDF report. Feel free to read at your leisure, or share with your colleagues. Happy reading! Complete […]

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Elastic Grid Offers Channel Partners And Suppliers In-Depth ROI Reporting

The Problem: According to a recent SiriusDecisions Research Brief, marketing ROI is more important than ever before. Why? Because marketing’s exposure has grown significantly, especially in the channel.  Expect to hear: “We will not fund what we cannot measure.” In 2014, more than ever before, channel marketers need to demonstrate a clear return on investment.  […]

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GlobalSCAPE Forms Strategic Alliance Ingram Micro

GlobalSCAPE, Inc.,  a developer of secure information exchange solutions, announced it now has products available through Ingram Micro Inc.. The strategic alliance, established through aggregator DistiNow, was developed to extend Globalscape’s reach into new markets and geographical locations, according to Matt Goulet, VP of Sales at Globalscape. “This strategic alliance with Ingram Micro will give us the reach […]

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TagMan Joins Demandware LINK Technology Partner Program

TagMan, a provider of tag management, marketing data and attribution solutions, has joined the Demandware LINK Technology Partner Program. The move will enable a pre-built integration between TagMan’s Marketing Data Platform and Demandware Commerce, enabling clients to quickly implement the tag management solution. “Merchants will be able to configure their own web sites through Demandware […]

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Vartopia Adds New Features To Deal Registration Network

Vartopia, a provider of solutions designed for the information technology channel, recently released the latest 4.0 platform that powers the company’s Deal Registration Network.  More than 100 technology resellers use the Network to increase profitability by maximizing their deal registration participation within top IT vendor’s programs. As of December 2013, the Vartopia Network has processed over 175,000 deal […]

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Social Media – The Root of Modern Marketing [Infographic]

The results are in and they confirm that social media can have an extremely positive impact on channel marketing results. Forrester research notes that 85% of business decision-makers believe at least one social media channel is very important when making a buying decision. On the solution provider end of the spectrum, 34% of high-tech companies […]

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5 Reasons To Consider Social Media Syndication

Social networks, especially Twitter, have emerged as the most influential channels for businesses looking to generate relationships with customers and prospects. Although social media is valuable for communication and lead generation purposes, many companies don’t have the time or marketing department to manage social media alongside other day-to-day tasks.

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IBM Unveils Commerce Composer Solution With Help From Partners

To help retailers create a dynamic, personalized online shopping experience, IBM has introduced a new solution, called Commerce Composer. Presented as part of its WebSphere Commerce platform, the new solution was unveiled during this year’s NRF BIG Show. IBM Commerce Composer was designed to help retailers reduce time to market by providing executives with real-time control over the look, […]

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DMI Forms Strategic Alliance With Samsung Mobile

   DMI, a provider of mobile enterprise and Big Data solutions and services, has formed a strategic alliance with Samsung Mobile to provide enterprise managed mobility services. The news was unveiled last week at the annual Consumer Electronics Show.  Through the new partnership, the companies will be able to provide enterprises with a portfolio of […]

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Checkpoint Systems And Halo Metrics Sign Master Distributor Agreement

Checkpoint Systems, a global supplier of merchandise availability solutions for the retail and supply chain industries, has signed a Master Distributor agreement with retail security company Halo Metrics to help support Canadian retailers. The partnership is effective immediately. As part of the agreement, Halo Metrics will  market, sell, install and service Checkpoint electronic article surveillance (EAS) […]

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