The Problem: Creating and managing an effective network of local web sites costs more in time and money than most multi-location businesses are willing — or often able — to invest. Typical roadblocks to realizing the benefits of local web sites include having to continually: Generate unique local content; manage technology updates throughout the entire […]
Marketing and sales enablement play central roles in the success of the channel. It is up to vendors to not only provide the content and resources partners need to educate end-users, but the knowledge and empowerment they need to have relevant and effective sales conversations. To ensure channel sales operations are efficient and profitable, vendors […]
A common challenge for companies that operate in a channel environment is that their partners and resellers don’t have the ability to plan and execute local marketing campaigns successfully. The majority (73%) of brands surveyed for a recent study from local marketing automation solution provider Balihoo indicated that they invest in local marketing. However, only […]
Dell recently enhanced its relationship with Ingram Micro Inc. to expand its partner program and better deliver electronic medial records (EMR) solutions and services to the physician market. As part of the revised relationship, Ingram Micro will provide technical, sales and healthcare knowledge to Dell solution providers. As a result, partners will have expertise on […]
Ifeelgoods, a personalized rewards solution provider for marketers, announced that it has partnered with VivaKi, a digital advertising company and subsidiary of Publicis Groupe. The partnership will allow Publicis Groupe agencies to leverage the Ifeelgoods platform and provide personalized digital rewards to consumers. With customer rewards and incentives growing generic in the eyes of today’s […]
When used correctly, content syndication can help organizations boost channel sales and marketing efforts. Many businesses still think effective content syndication merely consists of a “set-it-and-forget-it” approach. But in today’s highly connected, social world, it takes far more than that.
Mobile POS solution provider Revel Systems has partnered with Index, a retail software company that brings personalization to the in-store environment. The two companies will converge to provide retailers with a POS solution that takes in-store customer experiences to a highly relevant, compelling level, using personalized recommendations to improve service interactions. […]
RSA, the security division of EMC, has created a new program designed to unleash a new generation of managed security services. The company also has signed Verizon Enterprise Solutions as its marquee global services partner to aid enterprise customers worldwide. Other partners include: Foreground Security, DataShield Consulting and Communication Valley Reply Group. Because cyber threats […]
All types of businesses use email as a way to establish ongoing dialogue with consumers, share announcements, deliver offers and content, and more. But crafting effective email marketing campaigns requires a successful blend of art and science. Through an analysis of more than 260 million emails delivered via 540 campaigns, Retention Science, a retention marketing […]
You’ve probably heard a lot about social selling over the past few years. And although you may understand the value of social engagement, you may be thinking: My company doesn’t have the money or bandwidth to generate leads effectively via social media. Think you’re right? Actually, you’re dead wrong.