As a reader of Channel Marketer Report, you are up-to-date on the latest trends in channel strategy and marketing, but one of the great mysteries of the channel is understanding what incentives really resonate with your partners. News flash: it’s not cash.
With more than 71,000 organizations worldwide using its marketing automation technology, Averetek is in a unique position to report on how vendors and their partners are collaborating to drive marketing initiatives. The State of Channel Marketing 2017, based on data collected over the past three years, provides valuable insight into what channel partners really, how […]
Zift Solutions, a leading provider of channel marketing and management solutions, has launched a fully integrated software platform that automates the spectrum of activities required for sales, marketing, and operational processes. Zift Channel as a Service (CHaaS) integrates all of the multiple and traditionally disparate applications modern channel organizations require. As a result, suppliers can […]
CA Technologies announced its new CA Advantage Partner Program last month. Reflecting partners’ desires for simplicity, profitability, protection and competitive differentiation, the program evolution is driven by CA’s strategic aim to accelerate growth through focused route-to-market strategies, while delivering exceptional experiences for CA Partners. The new program introduces two new partner levels, Focus and Global, […]
BrightFunnel, a marketing attribution platform, has appointed Chris Mann as Chief Product Officer. Mann will be responsible for innovating products that empower marketing teams to show impact on revenue. Mann joins BrightFunnel from LinkedIn, where he led the Marketing Solutions division. Prior to that, he was VP of Product Management at Bizo, where he helped […]
Demandbase has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and services. “No company is going to do it alone and succeed,” said Peter Isaacson, CMO at Demandbase, in a conversation with Demand Gen Report, a sister publication to Channel […]
The Problem: Most channel marketers have some form of incentive program in place for their channel sales reps. However, the traditional approach—that is, one without a central software platform—requires ample time, the juggling of spreadsheets and a threat of fraud or mistakes due to simple “human error.”
Take Your Marketing To The Local Level By Marketing Through Your Channel Partners Today’s buyers demand local, personalized experiences. This means that even the best campaigns will fall flat if they don’t reach or resonate with your audience, wherever they may be. By marketing through distributed partners such as resellers, field sales and channel partners, […]