Channel Marketer Report

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5 Best Practices For B2B Mobile Commerce [Infographic]

Currently, mobile traffic accounts for 16% of all B2B site traffic. However, this number is expected to increase as more B2B executives use their smartphones and tablets to access content and research potential purchases. This infographic, courtesy of Usablenet, offers five best practices to help B2B organizations prepare for the mobile movement. (Click to enlarge.)  […]

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Rethinking Channel Strategy For The Internet Of Things

By John DeSarbo, ZS This year’s IndyCar Series concluded when Scott Dixon captured his fourth championship with a spectacular come-from-behind victory over front-runner Juan Pablo Montoya in the series finale. Dixon, who was in third place until the final race, flawlessly executed a clever strategy to take advantage of his competitors’ mishaps and seize the […]

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CVidya Partners Hortonworks To Expand Big Data Analytics Platform

cVidya, a revenue analytics solutions provider, has joined the Hortonworks Technology Partner Program. The partnership is expected to position communications and digital service providers with the tools they need to build and deploy Big Data solutions. The partnership enables cVidya to integrate its Big Data analytics platform with the Hortonworks Data Platform, allowing users to […]

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Impartner Helps Vendors Leverage Channel Performance Data

The Problem: Using partner portals, vendors can empower their channel partners to better market and sell their solutions. Providing access to everything from deal registration, to product information and thought leadership content, these portals are designed to be partners’ go-to resource for a specific vendor. Although these portals can be useful for partners, it is sometimes […]

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eMetrics Summit Boston: Data-Driven Marketers Are Becoming ‘Indispensable’

By Brian Anderson, Associate Editor  Editor’s note: As part of a special arrangement, this feature is being published on Channel Marketer Report. The article initially appeared on MarketingID.   Big Data and marketing analytics are becoming must-have currency for marketing success, and businesses across a wide variety of industries and verticals are looking to individuals who […]

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Creativity Drives Demand For Channel Partners

By Heather K. Margolis, Channel Maven Consulting Creativity is a driving force at the beginning of every company’s journey to success. It doesn’t matter if you’re a channel partner, a college dropout founding a start-up from your garage or a seasoned executive. Regardless of size, sector or geography, hatching a creative idea is part of […]

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How To Effectively Use Visual Storytelling [Infographic]

Buyers have access to more information and content than ever before. In order to stand out, businesses don’t just need great solutions and technology, but also a compelling story developed with copy and imagery. By establishing a strong narrative and message, businesses can consistently develop compelling content that truly resonates with buyers. This infographic, courtesy […]

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CCI Unveils Partner Investment Lifecycle

The key goal for any vendor or solution provider is to generate sales. That is why they rely on partners — 10, 100 or more — to extend their brand message and technologies to end-users around the world.

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