Channel Marketer Report

Topics

Case In Point: Xerox Experiences Success With Move To Managed Services

In an effort to innovate and exceed its competition, Xerox recently altered its business strategy to reflect the channel’s migration to Hardware-as-a-Service. Rather than focusing on remaining in the “copier business,” the company has moved to the “copying business” of providing turnkey, pay-per-copy programs. This will shift the reseller’s role from selling copiers to providing […]

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Managed Services, The Cloud Alter Channel Operations and Roles

As organizations continue to recognize the benefits of moving operations and information to the cloud, companies are beginning to shift into Managed Service models. Utilizing Managed Services allows organizations to leverage more comprehensive, all-in-one versions of their offerings and services for a monthly fee rather than a roster of disparate charges and services. Before taking […]

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Developing An Optimal Brand Strategy Across The Channel

A top challenge for channel marketers from both the OEM/vendor and VAR/reseller perspective is deciding on an optimal branding strategy that is accurate and fair to both parties. While channel participants have the same goal of increasing mindshare and improving up-sell and cross sell opportunities, some partners fall flat in creating compelling, brand-savvy campaigns and […]

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Channel Trenches: Demand Generation Goals And Strategies for 2012 (Q&A with Louis Foong)

While analysts point to the growing need for an intimate, more personalized approach to lead and demand generation, OEMs and VARs alike are struggling to crack the communication code. Whether it’s social media, content collateral or “teleprospecting,” developing a clear, concise strategy that addresses buyer pain points is key. During a recent Q&A, Louis Foong, […]

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IBM Expands Social Business Initiative To Improve Education Among Partner Base

Social networking sites are coming to the forefront as key channels for OEMs to communicate with partners and prospects. While sites including Facebook, Twitter and LinkedIn are helpful avenues for OEMs to market to partner networks, they also are vital for marketing throughVARs and ISVs to reach end-users effectively. Addressing this developing trend, IBM has […]

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ChannelViews: How to Align Marketing and Sales to Grow Existing Accounts & Drive Revenue: Process Makes Perfect

By Ed Thompson, Director of Demand Generation, The Pedowitz Group Editor’s Note: Due to a special arrangement with CRN, Channel Marketer Report is publishing a recent article from the site, written by Ed Thompson of the Pedowitz Group. Most B2B sales environments, both reseller and direct, are comprised of two sales organizations; one lands the […]

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TIE Kinetix Provides Syndication Solutions To Help Crack The Content Code

The Problem: Marketers are aware of the adage “content is king.” However, in the complex channel environment, many OEMs struggle to effectively distribute content to resellers and distributors. Similarly, resellers and distributors are slow to feature new content and marketing messages on their web sites, via social networks and across other platforms. Another key obstacle […]

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The Missing Link in Demand Generation: Marketing To People, Not Contacts

Wednesday, Jan 25, 2012 1:00 PM – 2:00 PM EST – Register Today Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls.  But over 80% of them do engage when referred by a connection – whether through a […]

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RSPA And SNAP Release New Social Loyalty Initiative To Help VARs Keep Pace With Retail Trends

Social media is becoming a more substantial and meaningful channel for consumers to interact with their favorite retailers and restaurants. To keep pace with new marketing developments, VARs can integrate more interactive tools for end-users. The Retail Solutions Providers Association (RSPA) has released Incite, a new cloud-based solution that is designed to blur the lines […]

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Customizable Marketing Materials, Sales Tools Vital To Channel Partner Success

Once OEMs roll out a partner program, how do they market their products and offerings, and develop relationships accordingly? A clear characterization of partner requirements, and availability of customizable marketing materials and personalized messaging based on target audiences is key, according to market analyst and channel expert Patricia Rush. In a recent webinar hosted by […]

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