Channel Marketer Report

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IBM Helps Partners Expand Netezza Adoption With New Sales Resources

Following its successful acquisition of Netezza, IBM is furthering the business venture with the launch of a new global initiative to increase Business Partners analytics portfolio. The IBM Netezza appliance suite includes sales, marketing and technical resources to increase partner sales of the technology into financial, healthcare, and energy and utilities industries. Netezza appliances are […]

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Dell Rolls Out Demo Program For Partners

Adding to its PartnerDirect 2.0 initiative, Dell has launched a demo center to provide anytime, anywhere access to a suite of hosted demos. The hardware vendor’s current partner program separates into three tiers —Premier Partners, Preferred Partners and Registered Partners. Launched on May 9, 2011, the program was developed so Dell could efficiently reward partners […]

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socialondemand Boosts Content Life, Vendor Awareness

The Problem: SiriusDecisions, among other research analysts, have determined that due to the powers of Internet search, BtoB buyers are moving through up to 70% of the buying cycle before interacting with sales teams. Social media particularly can present a promise of increased lead generation, content life and partnerships due to instant information and communication. […]

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Sophos, D&H Distributing Announce Partnership To Expand Channel Reach And Awareness

Partnerships have a resounding effect on a solution’s proliferation within the channel and in turn, a company’s overall success. To expand awareness of its IT security and data protection programs to SMBs, Sophos has partnered with U.S. technology distributor D&H Distributing. “Sophos was looking to expand the sales and distribution of our SMB solutions in […]

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RPE And Silvon Software Develop Web-Base Mobile Interface For Retail Operations Reporting

Retail Process Engineering (RPE) has announced a partnership with retail solution provider Silvon Software, Inc., to release a new, web-based business analysis software interface for retailers. As part of the agreement, the retail consultant firm will market Silvon’s Viewer interface for Performance Analysis by IDEAS, a client-server BI application for JDA Software Group’s Merchandise Management […]

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Barcoding, Inc. And Lucas Systems Team Up For Voice-Picking Solution

National systems integrator, Barcoding, Inc. and Lucas Systems have announced their partnership in developing Jennifer VoicePlus, a voice directed warehouse application designed to run on open, industry-standard mobile computers. Through the new venture, Barcoding will offer its warehouse management customers the solution, which is designed to increase warehouse productivity and efficiency while reducing distribution center […]

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ChannelViews: How To Reach And Influence End-Users By Socially-Enabling Your Channel Partners

By Olivier Choron, Founder and CEO, purechannelapps Social media has truly broken down communication barriers to offer a liquidity of information exchange unlike any other medium. But how can this often unruly medium be harnessed by resellers and vendors to its best advantage? If your organization uses a tiered route to market – be it […]

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Solution Spotlight: TreeHouse Interactive’s Reseller View Manages Partnerships and Maximizes Channel Marketing Automation

To maximize channel penetration, it has become vital for manufacturers to develop optimal partnerships with resellers and distributors. However, formulating and nurturing these relationships is futile unless business owners implement the correct solutions to track and manage them. TreeHouse Interactive, a provider of SaaS CRM solutions designed for companies who sell through the channel, features […]

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ForeScout Launches New Program To Empower Channel Partners

ForeScout Technologies, Inc., a provider of automation security control solutions, recently announced the worldwide rollout of its new ForeScout Access Partner Program for its authorized roster of reseller channel partners. The company currently offers solutions to worldwide Fortune 100 enterprises and government organizations. The new program contains the foundation of ForeScout’s prior partner program, along […]

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McAfee Increases Rewards For New Business To Encourage Partnership Profitability

McAfee has recently announced alterations to its Commercial and Enterprise deal registration program by increasing margin protection on new partnerships. The security technology provider is boosting margins up to 25% to encourage partner acquisitions and increase profits within the channel. The program is designed to reward channel partners for securing new business, according to a […]

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