Webinfinity Replaces Partner Portals With Personalized Online Experiences
The Problem : Partner portals have fallen so short of expectations that most channel managers and partners no longer even think of them as sales enablement tools. They have become administrative spaces to register leads, update opportunities and download the occasional case study. The challenge today, more than ever, is that the content required to run […]
6 Ways Your Training Program Can Give Partners Competitive Edge
By John Gentry, VP of Marketing and Alliances, Virtual Instruments When your channel partners win business, so do you. We all know this. So, how can you help your resellers capture larger pieces of increasingly competitive markets? Start with training — and then add more training, that’s more tailored and more effective. Anyone can sell […]
How Marketers Are Managing The Evolving B2B Buyer’s Journey [Infographic]
The researching and consideration process of today’s B2B buyers has become more complex. In fact, the B2B sales cycle has increased in length over the past three years. This infographic, courtesy of Bizo and Oracle Eloqua, outlines the challenges of B2B marketers and some ways they are tackling this new landscape.
Reseller BrainSell Adds Act-On To Its Offerings
BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings. BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement comes shortly after BrainSell launched a new web site that includes a comparison tool, which is designed to help users compare marketing […]
Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2
Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year. Salesforce projected Q3 of $1.365 […]
Marketing Best Practices In The Digital Era
By Chris Gaebler, Kaspersky Lab North America The digital era has brought about tremendous changes to the marketing industry, from content, to ROI, to measurability and everything in between. As marketers it’s our job to evolve with the times and use new and innovative methods to ensure our campaigns are effective and the results are […]
Social Selling For The Channel
By Patricia Hume, Trapit This is the last in a three part blog series about how an effective content marketing strategy coupled with the delivery of the right content mix can improve channel mind-share, loyalty, and, of course, revenue creation. Let’s dig deeper into social selling for the channel, and how and which technology can […]
How To Unlock Channel Partner Performance, Visibility And Engagement
Vendors face a series of sales and marketing challenges on a daily basis. They include: Channel Awareness: Capturing mindshare in a competitive space; Pipeline Visibility: Receiving instant access to accurate information to forecast sales; Sales Engagement: Connecting with sales reps directly to share information and resources that boost results; and Partner Performance: Move the needle […]
Captora Content Marketing Scorecard Stacks Assets Against Competitors
The Problem: Content marketing can help organizations stand out in a crowded industry. By showcasing their thought leadership and knowledge of their respective space, businesses can show they have the expertise and solutions to help prospects tackle their respective pain points. However, businesses are sometimes challenged to determine the effectiveness of their content, and how […]
7 Skills New Marketers Need To Succeed [Infographic]
Digital marketers are becoming Jacks-of-all-trades. Not only must successful marketers be social media mavens and create great content, they also must know how to newsjack, analyze data and of course, work in a stressful environment collaboratively with team members. The below infographic, courtesy of Formstack, outlines seven skills new marketers need to succeed.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
CMR is a publication of
|
|
© 2024 Emerald X, LLC. All Rights Reserved