Channel Marketer Report

Featured Post

How Channel Marketers Must Navigate Today’s New Normal

How Channel Marketers Must Navigate Today’s New Normal

By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, …

With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives

With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives

By Tom Silk, Chief Executive Officer, WorkStride FACT 1 -- All channel marketing champions know the importance of incorporating learning and education into at least part of their overall channel partner strategy. FACT 2 -- It’s super hard to get the folks in the field to pay attention to …

Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate

Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate

By Theresa Caragol, Founder and CEO, AchieveUnite The outbreak of the CoronaVirus has thrust us  into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened --   by seeking creative and innovative solutions.. The good news - we are …

Solution Spotlight