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ChannelChat: Cisco’s Michelle Chiantera – It’s Not Digital Marketing. It’s Marketing in a Digital World

ChannelChat: Cisco’s Michelle Chiantera – It’s Not Digital Marketing. It’s Marketing in a Digital World

Following Cisco’s Marketing Velocity in Barcelona, Michelle Chiantera, the company’s vice president, global partner marketing, wrote that one of the key-takeaways from the event was this: It’s not digital marketing, it’s marketing in a digital world. The new normal, she wrote, is …

Market for Through-Channel Marketing Automation Solutions and Related Services Expected to Reach $4.5 Billion by 2023

Market for Through-Channel Marketing Automation Solutions and Related Services Expected to Reach $4.5 Billion by 2023

Sales of through-channel marketing automation (TCMA) technology, a key component of partner relationship management (PRM) platforms, are expected to rise significantly over the next half decade. According to a recent Forrester report, the market for TCMA solutions will grow to $1.18 billion by …

ChannelChat: Nutanix Introduces Channel Charter to Help Wider Range of Partners Succeed

ChannelChat: Nutanix Introduces Channel Charter to Help Wider Range of Partners Succeed

A partner program by any other name, well, may not be just any other partner program. When Nutanix announced its Channel Charter at its .NEXT 2018 conference in New Orleans in May, the company wanted to make it clear that it was indeed offering its partners something different. That message …

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