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Channel Sessions At B2B Marketing Exchange To Help Partner Marketers Chart New Program Road Maps

Channel Sessions At B2B Marketing Exchange To Help Partner Marketers Chart New Program Road Maps

Channel marketing will be well-represented at the B2B Marketing Exchange (B2BMX) as the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27. The channel marketing track, which was added to the conference last year, has been expanded to include eight sessions and a …

Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Infographic Provides Overview of Expanding Ranks of Channel Software Providers

Forrester Research has published an infographic offering a fairly comprehensive view of the companies providing channel software today. The 106 companies, ranging from large enterprise software vendors to start-up providers of point-solutions, are grouped into six major categories supporting: …

Automated, Content-Rich Social Media Sharing Programs Are Winning Partner Support

Automated, Content-Rich Social Media Sharing Programs Are Winning Partner Support

Compelling partners to lend a hand with many of the marketing chores necessary to generate leads and drive revenue remains a significant challenge, channel marketers complain. But increasingly, channel partner participation in social media amplification is on the rise. For example, …

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