Channel Marketer Report – Channel news, now.

HPE Global Network Of Digital Agencies Enables Full Spectrum Of Partner Marketers

Digital marketing agencies comprise a key component of an enhanced comprehensive channel marketing program from Hewlett Packard Enterprise. To help partners expand revenue opportunities, accelerate delivery and transform client relationships as they go to market with a number of ‘as-a-Service’ …

Gigamon’s Channel-First Strategy Boosts Partner Business 35%

The successful transition of Gigamon from a partner-friendly vendor to a channel-first company has led to robust partner growth. In the first year alone, Gigamon’s channel business grew more than 35%. In addition to the increased revenue, Gigamon, a provider of network visibility and analytics on …

ChannelWeek Webinars To Identify New Strategies, Tactics To Boost Partner Engagement

Channel Marketer Report (CMR) and Demand Gen Report (DGR) are hosting their third annual ChannelWeek, a digital event addressing the opportunities companies have to better align their channel programs with partners. The webinar series, Optimizing Partner Touch Points: Tactics For Powering …