Channel Marketer Report

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Survey Finds B2B Buyers Willing To Engage With Sales Reps Sooner In Shopping Process

Survey Finds B2B Buyers Willing To Engage With Sales Reps Sooner In Shopping Process

Indirect sales reps may have an opportunity to engage with customers earlier in their buyer’s journey. According to the 2019 B2B Buyers Survey Report, a growing number of buyers are raising their hands earlier in the shopping process, seeing more value in bringing in sales reps to facilitate the …

Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too

Channel Partners Seek To Be Better Marketers Of Their Own Brands & Vendors Too

Compelling partners to play a bigger role in lead generation may be a lighter lift for channel leaders. According to several surveys and reports released earlier this year, channel partners are making a greater effort to learn marketing basics, engaging with vendor through-channel marketing …

Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% …

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