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ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly …

September 5, 2019 | Channel Marketing, Channel News, Channel Programs, Channel Relationships, Channel Technology, Content for Demand, Distribution Marketing, Featured Posts, Incentive Programs, Lead Nurturing, Marketing Planning, Opportunity Management

Calling All Channel Champions: It’s Time To Get Your ABM On!

By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of channel, so it’s a huge revenue-generating opportunity for many of us. We know our channel partners are …

September 3, 2019 | Channel Marketing, ChannelViews, Demand Generation, Featured Posts, Marketing Planning

Get Ready For Fall With This Summer Channel Check-Up

Make your last weeks of summer as effective as possible with these channel strategy tips By Theresa Caragol, Founder and CEO, AchieveUnite Summertime is in full effect. By now you’ve probably taken your “big summer vacation” or are right in the middle of it. Either way, you can start …

August 10, 2019 | ChannelViews, Featured Posts