Channel Marketer Report

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ChannelChat: Partner Feedback Drives Enhancements to Gemalto Channel Program

ChannelChat: Partner Feedback Drives Enhancements to Gemalto Channel Program

With the strongest growth at Gemalto, a digital security firm, coming in regions where the company had a channel-centric philosophy, its already robust Cipher Partner Program was clearly instrumental in the success of its partners. But as the digital security market has become increasingly more …

How Predictive Channel Management Solutions Support Smarter Decisions

How Predictive Channel Management Solutions Support Smarter Decisions

By Dave Geoghegan, Chief Technical Officer, ChannelEyes The management of your indirect sales partners presents unique challenges. Motivating and incenting them to achieve your goals is difficult when they have their own set of priorities and objectives. And as channel spaces becomes …

It’s Time to Get Better Returns on Your Channel Capital Investments

It’s Time to Get Better Returns on Your Channel Capital Investments

By Ted Dimbero, Co-founder and Senior VP Services and M&A, Zyme Selling through indirect channels can sometimes feel like the blind leading the blind. Resale partners’ sales and supply data are available, but much of it is manually collected, months old and plagued with errors. …

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