Channel Marketer Report – Channel news, now.

Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs

Through-partner account-based marketing initiatives are gaining steam, especially when prospective customers are identified with the help of predictive analytics solutions. Pointing partners in the direction of more-likely buyers is dramatically boosting the conversion of marketing qualified leads …

February 24, 2020 | Account Based Marketing, ChannelChat, Featured Posts, Predictive Analytics

Is Your Partner Enablement Strategy Broken? Maybe You Should Take A Seat

Maria Chien doesn’t have a reputation for pulling her punches when talking about the state of channel programs. But at the B2B Marketing Exchange at the Hyatt Regency Scottsdale, Feb. 24-26, the title of a presentation she’ll make there suggests that Chien, Forrester’s vice president, …

January 30, 2020 | Channel Marketing, Channel News, Channel Relationships, Channel ROI, Featured Posts, Marketing Planning

Channel Marketing Workshop, Break-out Sessions At B2B Marketing Exchange Identify New Strategies For Success In 2020s

A robust agenda of important channel management and marketing topics has been slated for the upcoming B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions and workshops, the channel’s most influential thought-leaders and practitioners will …

January 28, 2020 | Channel Marketing, Channel News, Channel Programs, Channel ROI, Co-op / MDF Programs, Featured Posts, Marketing Automation, Marketing Planning, Referral Programs