Channel Marketer Report

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Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

Channel-Expert Agencies Expected To Play Even Bigger Role In Partner Programs

Moderating a panel of channel-fluent marketing agency executives at the B2B Marketing Exchange conference in Scottsdale last month, Jay McBain, Forrester’s principal analyst – channels, partnerships and alliances, cited a single stat that clearly demonstrates the important role agencies play in …

How Auto Brands Drive Local Marketing Impact For More Profitable Dealer Relationships

How Auto Brands Drive Local Marketing Impact For More Profitable Dealer Relationships

By Trae Clevenger, chief strategy officer, Ansira There’s a quiet evolution taking place in channel marketing. Brands that want to boost local marketing impact have realized that they need to better equip their channel partners to meet the expectations of empowered consumers who demand …

How To Defeat 4 Large Barriers To Effective Local Marketing

How To Defeat 4 Large Barriers To Effective Local Marketing

By Kellie Auman, Marketing and Communications Director, LogicBay Because brands of all sizes -- even national- and global-level organizations -- are focusing more attention on local marketing, this is a good time to start thinking along those lines. If you and your indirect sales network …

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