Channel Marketer Report

Featured Post

Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters

Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters

To minimize the number of emails crowding their partners’ inbox, channel marketers should consider packaging multiple messages into newsletters. That was one of the important take-aways from a recent presentation on optimizing partner communications by Heather Margolis, CEO and founder of Channel …

5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program

5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program

By Brooke Friendly, Director of Marketing, ChannelAssist What if you could see into the minds of individual channel reps, establish direct communication with them and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible. And we’re not talking about reaching …

2019 Content Preferences Survey: Buyers Place More Value On Peer Reviews, Third Party Reports

2019 Content Preferences Survey: Buyers Place More Value On Peer Reviews, Third Party Reports

B2B buyers are paying more attention to what other people think about the products and services they're considering. According to the 2019 Content Preferences Survey conducted by Channel Marketer Report's sister publication, Demand Gen Report, buyers say they are placing higher emphasis on …

Solution Spotlight