Channel Marketer Report – Channel news, now.

Heather K. Margolis: It’s Time To Think Differently About Partner Demand Generation

Heather K. Margolis, founder and CEO of Channel Maven, is a renowned member of the channel marketing vanguard. At companies including EMC, EqualLogic and Dell, she spearheaded initiatives that resulted in smarter channel programs. For more than a decade, Channel Maven has been a go-to provider of …

December 5, 2019 | Channel Agencies, Channel Marketing, Channel Programs, Channel Relationships, Channel Technology, ChannelChat, Content for Demand, Email Marketing, Featured Posts, Marketing Automation

To Generate Leads, Proactive Referral Partners Keep Eyes Open For Opportunities, Initiate Conversations

Recognizing that B2B buyers give more credence to comments from colleagues and peers, user reviews and third-party/analyst reports, marketers are striving to make sure that these go-to sources are more proactively making recommendations about their products and services. Rather than wait for a …

December 4, 2019 | Channel Programs, Featured Posts, Partner Relationship Management, Referral Programs

Channel Marketing Track At B2B Marketing Exchange To Focus On Surpassing Goals, Busting Barriers In 2020

Transforming channel marketing programs to address prevailing challenges and seize new business opportunities will be addressed by the profession’s most influential thought-leaders at the B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, February 24-26, 2020. In presentations, panel discussions …

December 3, 2019 | Channel Marketing, Channel News, Channel Programs, Channel Technology, Featured Posts, Incentive Programs, Marketing Automation