Channel Marketer Report – Channel news, now.

How To Defeat 4 Large Barriers To Effective Local Marketing

By Kellie Auman, Marketing and Communications Director, LogicBay Because brands of all sizes -- even national- and global-level organizations -- are focusing more attention on local marketing, this is a good time to start thinking along those lines. If you and your indirect sales network …

January 30, 2019 | Channel Marketing, Channel Programs, ChannelViews, Co-op / MDF Programs, Featured Posts

Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash

By combining allocations of several MDF programs into a single pool of marketing dollars, partners large and small are making more effective and efficient use of resources many companies often leave on the table. MRP, a marketing and sales agency, has successfully managed multi-vendor MDF programs …

January 24, 2019 | Channel Agencies, Channel Marketing, ChannelChat, Co-op / MDF Programs, Featured Posts, Marketing Automation

Infoblox Aligns Channel Program With Partners’ Path To Market

At its inaugural Americas Partners Summit last Fall, Infoblox reviewed how the company had expanded its BuildingBLOX partner program to include additional investment in accreditation, deal registration enhancements, new partner tools, and rebate rewards. During the past year, Infoblox had …

January 21, 2019 | Channel Marketing, Channel Programs, Channel Relationships, ChannelChat, Featured Posts, Marketing Automation, Social Media