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Cisco Enhances Marketing Velocity Program To Follow B2B Buyers’ Digital Journey

For any channel marketer trying to compete with Cisco’s Marketing Velocity program, the IT, networking and cybersecurity solutions provider isn't making it easy. In addition to connecting and integrating the components of Marketing Velocity, its best-in-class channel program under one offering, …

October 3, 2019 | Channel Marketing, Channel ROI, Channel Technology, Co-op / MDF Programs, Content for Demand, Demand Generation, Distribution Marketing, Email Marketing, Featured Posts, Incentive Programs, Marketing Automation, Marketing Planning

ChannelWeek On-Demand: Choose, Engage And Enable Partners With More Precision

A more selective approach to recruiting and engaging channel partners was a key message shared by presenters during ChannelWeek, an online event hosted before the Labor Day holiday by Channel Marketer Report and its sister publication, Demand Gen Report. To more effectively address increasingly …

September 5, 2019 | Channel Marketing, Channel News, Channel Programs, Channel Relationships, Channel Technology, Content for Demand, Distribution Marketing, Featured Posts, Incentive Programs, Lead Nurturing, Marketing Planning, Opportunity Management

Calling All Channel Champions: It’s Time To Get Your ABM On!

By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of channel, so it’s a huge revenue-generating opportunity for many of us. We know our channel partners are …

September 3, 2019 | Channel Marketing, ChannelViews, Demand Generation, Featured Posts, Marketing Planning