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Flexible Co-Branding Guidelines Can Be Key To Winning Channel Partner Marketing Support

Flexible Co-Branding Guidelines Can Be Key To Winning Channel Partner Marketing Support

Protecting brand integrity is mission-critical to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, loosening the reins on their co-branding guidelines might be a good idea. In …

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Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report …

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Channel Execs Push to Close Partner Marketing Skills Gap

Channel Execs Push to Close Partner Marketing Skills Gap

As Forrester Research reported earlier this year, companies are expected to make significant investments in their partner marketing technology, pushing sales of through-channel marketing automation solutions to $1.2 billion through 2023. But to ensure that their teams know how to optimize these …

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