Channel Marketer Report – Channel news, now.

How Channel Marketers Must Navigate Today’s New Normal

By Meaghan Sullivan, Head of General Business and Global Partner Marketing, SAP While it might be a stretch to say we’ve “settled” into a new normal, many U.S. businesses have adapted over the past few months to acclimate to the challenges posed by today’s environment. As marketers, …

With Some Channel Resellers Dormant, OEMs Turn to Training and Education Incentives

By Tom Silk, Chief Executive Officer, WorkStride FACT 1 -- All channel marketing champions know the importance of incorporating learning and education into at least part of their overall channel partner strategy. FACT 2 -- It’s super hard to get the folks in the field to pay attention to …

Channel Check-Up: The Key to Being Nimble Through Transition – Understand, Ask, Communicate

By Theresa Caragol, Founder and CEO, AchieveUnite The outbreak of the CoronaVirus has thrust us into the midst of transition. Feelings of anxiety and resistance are being addressed – and sometimes heightened -- by seeking creative and innovative solutions.. The good news - we are …