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B2B Marketing Exchange Conference Doubles Channel Track Sessions

B2B Marketing Exchange Conference Doubles Channel Track Sessions

The B2B Marketing Exchange will feature an expanded agenda of channel marketing sessions. As the conference moves to a new venue, the Hyatt Regency Scottsdale, February 25 – 27, the channel track has been expanded to include as many as eight sessions and workshops. “We fully expected that …

Flexible Co-Branding Guidelines Can Be Key To Winning Channel Partner Marketing Support

Flexible Co-Branding Guidelines Can Be Key To Winning Channel Partner Marketing Support

Protecting brand integrity is mission-critical to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, loosening the reins on their co-branding guidelines might be a good idea. In …

Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Partner Enablement Must Be Top Priority, Say ChannelWeek Presenters

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report …

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