Channel Marketer Report

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Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

Preferred Agency Lists Help Partners Find Channel-Proficient Marketing Experts, Ensure Alignment/Compliance With Vendor Programs

A promising sign that partners are more eager to market themselves and the brands they represent is their increased engagement with marketing agencies referred by vendors. For example, at Sage, the business management solution provider, an agency-provided concierge service is being expanded by 50% …

Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters

Read All About It: Best-Practices For Publishing Engaging, Email-Minimizing Newsletters

To minimize the number of emails crowding their partners’ inbox, channel marketers should consider packaging multiple messages into newsletters. That was one of the important take-aways from a recent presentation on optimizing partner communications by Heather Margolis, CEO and founder of Channel …

5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program

5 Reasons Why Partner Rep Surveys Should Be A Key Part Of Your Channel Communication Program

By Brooke Friendly, Director of Marketing, ChannelAssist What if you could see into the minds of individual channel reps, establish direct communication with them and build unprecedented engagement that can’t help but drive revenue? Well, it’s possible. And we’re not talking about reaching …

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