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McAfee Increases Rewards For New Business To Encourage Partnership Profitability

McAfee has recently announced alterations to its Commercial and Enterprise deal registration program by increasing margin protection on new partnerships. The security technology provider is boosting margins up to 25% to encourage partner acquisitions and increase profits within the channel.

The program is designed to reward channel partners for securing new business, according to a company statement. Its roll-out was based on a successful trial where partners experienced increased margins and faster approvals.

“As a longtime McAfee partner, Accuvant is excited to see these deal registration program enhancements,” said Dan Wilson, VP of Partner Alliances for Accuvant, a research-driven information security partner designed to align IT security and business objectives. “By improving our profit options when selling McAfee products, we expect to increase our investment and technical depth which benefits Accuvant, McAfee and our mutual end clients – a win for everyone.”

Through the new program, channel partners can protect margins while nurturing new partnerships and managing new opportunities. McAfee is extending the new, 25% margin program to Elite, Premier and Select channel partners. Associate partners are qualified to receive a limited version of the program, which grants 10% margin protection. McAfee’s announcement also revealed that it is developing a strategy to decrease partner approval response times and simplifying the submission process for deal registrations.

These announcements come nearly six months after McAfee was acquired by computing powerhouse Intel for $7.78 billion.

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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