Episode 4: Gerry Murray, Research Manager for the CMO Advisory of IDC
The channel is a complex place. OEMs/manufacturers are challenged to accurately hand off optimal leads to partners. Furthermore, these companies are struggling to accurately track and measure the success of lead and demand generation initiatives due to faulty reporting. During this episode of ChannelChat, Gerry Murray, Research Manager for the CMO Advisory of IDC, shares new findings from the company’s latest channel-centric study. Throughout the Q&A, Murray also shares key tips and tactics to optimize partnerships and better track sales and marketing progress.