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Content2Conversion Conference Helps B2B Organizations Create Killer Content


Today’s B2B buyer is empowered with resources and information more than ever before. As a result, marketers across industries are making a drastic shift in their go-to-market strategies and striving to determine effective messaging and design tactics for optimal content creation.

In fact, a recent survey conducted by DemandGen Report (DGR) showed that:

  • More than 90% of B2B buying purchases start with content engagement; and
  • More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

To address the growing importance of taking a thought leadership approach to align solutions and services with company goals and objectives, DGR has announced the B2B Content2Conversion Conference. The conference, which will take place April 24, 2012, at the Times Center in New York City, was developed to help B2B marketers exceed competition in the flooding sea of content.

“B2B marketers continue to struggle to keep pace with content development, content marketing strategies and how to utilize content to drive demand,” said Andrew Gaffney, Editor of DemandGen Report. “The Content2Conversion Conference is designed to address these challenges and help B2B marketers not just stay afloat in this sea of content, but also produce killer content that, in turn, produces killer results.”

Author and B2B industry expert Ardath Albee will deliver the keynote address, titled “Starting From Scratch: 10 Steps To Launch a Content Marketing Strategy.” Albee is the author of E-Marketing Strategies for the Complex Sale, and owner of Marketing Interactions, Inc., which helps B2B organizations generate more sales-ready leads with e-marketing and content strategies.

DemandGen Report is a must-have resource for the latest news, insights and research about marketing and sales automation,” Albee said. “Now, with Content2Conversion, they’re bringing us a conference designed to provide attendees with solid takeaways from each progressive session.”

A special roundtable discussion also will take place to spotlight pain points and trends unique to the channel marketing world. Channel experts and enthusiasts are encouraged to join the discussion and pinpoint best practices in content development and marketing. Notable best practices, such as messaging, branding, social media and interactive marketing strategies, also will be discussed.

Other industry leaders participating in the daylong conference include Jeanne Hopkins, Director of Marketing at HubSpot; Jim Lenskold, President of The Lenskold Group; and Amanda Batista, Managing Editor of DemandGen Report.

Other topical session highlights include:

·      The Content Landscape

·      Drawing Up A Content Marketing Blueprint

·      Mapping Content To The B2B Buying Cycle

·      Developing A Lead Nurture Strategy That Converts Prospects To Buyers

·      Building A Data & Measurement Strategy to Support Your Content

During the event, DGR also is holding its First Annual First Annual Killer Content Awards, which spotlights organizations and individuals that have raised the bar in content marketing tactics.
B2B organizations can nominate their content by filling out the short nomination form at this link.

Winners will be chosen based on — but not limited to — the following criteria:

  • Social media/viral/targeted content marketing;
  • Mapping content to the buyer’s journey;
  • Quantitative results (increased leads, sales, revenue, etc.);
  • Qualitative results (partnerships formed, increased interaction, etc.);
  • Video/interactive content;
  • Overall market positioning; and
  • Cross-channel marketing presence.

B2B content marketers interested in nominating collateral are encouraged to submit their content for consideration by March 23, 2012 for consideration. 

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

View all posts by Alicia Fiorletta →

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