Act-On Software, a marketing automation company that focuses on large enterprises and mid-sized organizations, has announced the inception of the Act-On Partner Exchange (APEX), which was developed to connect its growing customer base to its array of business partners.
The new offering will act as a resource for Act On’s 1,000-plus customers seeking new products and services to enhance their online marketing. At the same time, it gives the company’s partners access to a base of innovative potential customers that is constantly growing. As of May 2012, Act-On reported a 320% growth rate of its customer base between Q2 2011 and Q2 2012.
Partners within APEX fall into three major categories:
Designed based on feedback and insight from existing Act-On partners and customers, APEX provides a way for companies to seek out the specialized products and services they need. Moreover, this new program will offer Act-On’s partners a more seamless way to connect with prospects, leading to more business opportunities.