Channel Marketer Report

Podcast

ChannelChat: Paul Constantine, ScanSource

This year’s RetailNOW conference reaffirmed the official arrival of mobile. From smartphone- and tablet-based POS systems, to mobile integrated loyalty systems and other offerings, retailers are looking for innovative ways to attract and engage their target consumers. During this episode of ChannelChat, Paul Constantine, President of POS/Barcoding North America for ScanSource, discusses the growing prominence of mobile within retail.

“In this market theres a lot of hype, but the gap between hype and reality is probably narrower than I’ve ever seen,” Constantine explains. He also discusses how mobile is making headway in other markets, such as hospitality, and how ScanSource is going to market with partners to promote its offerings in light of the mobile revolution.

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