Barry Wise, Senior Industry Marketing Manager for Epson noted that resellers and vendors are collaborating, “working together as an industry organization. The benefits are to the retailer. With the RSPA certification and the cross-groups here representing different technologies, it is one of the most beneficial trade shows…for channel partners and vendors working together.” He added that, with the lower cost of hardware, resellers are looking for ways to add other systems and services to their product offerings.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.