Demand Gen Report Announces Dates For 2013 Content2Conversion Conference

Demand Gen Report (DGR) recently announced dates for the second annual Content2Conversion Conference, to be held April 22-23, 2013, at the Times Center in Manhattan.

The inaugural Content2Conversion Conference drew approximately 250 B2B marketing executives in fields ranging from high tech, telecom, health care and financial services, offering proven best practices to compete in the rapidly expanding sector of content marketing.
“Research shows that 9 in 10 organizations market with content, regardless of company size or industry, and navigating this trend is an evolving process,” said Andrew Gaffney, Content Director of Demand Gen Report; President of G3 Communications. “On average, marketers spend more than a quarter of their budget on content marketing, and 60% of companies plan to increase that spending.”

Educational insights and key topics to be covered during the 2013 Content2Conversion Conference include:

Benchmark research on business executives’ content preferences;

How to map out a buyer framework based on key company objectives;

Creating powerful content for SEO;

Social media best practices;

Cultivating a greater role in prospects’ discovery process;

Implementing content-based nurturing programs; and

Developing content for the complex sale.

Attendees from the 2012 event included top marketing executives from leading Fortune 500 companies such as American Express, IBM, Oracle and SAP.

“As content marketing becomes a more prominent discussion in the B2B space, it is paramount that organizations have the optimal strategies in place,” Gaffney explained. “Today’s buyers are turning to search engines and social networks to learn about solutions more frequently. Our goal is to help attendees navigate in these areas, all while developing relevant and cutting edge content collateral.”

Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. Click here for more information or to register.