Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year.
The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual viewing data directly within their HubSpot contact records.
“Every minute, 72 hours of video are uploaded to YouTube, generating four billion views per day, with an average viewing time of five minutes,” said Vidyard CEO Michael Litt. “Marketers’ need for insight into video marketing performance cannot be understated.”
The company’s Video Mapping application shows analytics for each Hub Spot contact, including the number of videos players watched, total time spent watching videos and most recently watched videos.
The Video Heat Mapping application displays a user-level heat map within the Hub Spot dashboard that provides data on how long each view watches a video, what content was skipped and which sections of the video were watched more than once.
“Until now, video as an effective lead-gen tool has been a guessing game, despite the explosion of video content on the Web,” said Arjun Moorthy, HubSpot VP of Business Development and Partner Products.