TIE Kinetix, a SaaS content syndication solution provider, has added a new solution to its tool box to help channel marketers keep pace with new developments in social media.
The Social Media Syndication Solution was designed to supplement the TIE Kinetix Content Syndication Platform by helping clients streamline Twitter communication taking place through partner networks. It also enables users to send messages out from multiple Twitter handles with no traceable involvement from the original company.
“This solution allows companies to not only tap into their own Twitter base but also effectively access their partners’ Twitter followers, which increases the number of eyeballs on their marketing material exponentially, in turn boosting sales and revenue for all,” said Jan Sundelin, CEO of TIE Kinetix, in a company press release. “Twitter is an extremely powerful tool in today’s business world, and we’re excited to be offering our customers this unique solution that enhances their marketing efforts and helps them better utilize these key social avenues.”
Any PDFs included in tweets sent via the Content Syndication Platform are co-branded for each partner. Links included in tweets also help direct traffic back to the web site of the partner that originally published the tweet.
Vendors utilizing the Social Media Syndication Solution can connect the Twitter message with the right content and use lead capturing tools to drive conversions on partner web sites. This strategy drives traffic directly to channel partners, which helps boost sales for both the partner and vendor.
Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.