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ExactTarget Opens App Marketplace

Screen Shot 2013-07-23 at 10.28.39 AM
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting.

HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.


Scott Dorsey, Co-Founder and CEO of ExactTarget, stated: “HubExchange extends ExactTarget’s capabilities and transforming the world’s leading B2B and B2C companies’ campaigns by offering new marketing innovations.”

Delivered on ExactTarget’s Fuel SaaS platform, HubExchange provides a host of tools for developers and technology partners.

Users can integrate multiple marketing solutions with HubExchange to optimize customer data through a consolidated application interface.

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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