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Salesforce Incorporates Data.com Into New Sales Performance Tool

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Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com.

B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are currently using Sales Performance Accelerator.


“Adding more complete data with Data.com and tactical collaboration with Chatter make salespeople even more effective, “ said Rebecca Wettemann, VP of Research at Nucleus Research, a research firm specializing in technology ROI.  She added that studies show companies can improve close rates by 10% to 15% by employing social, integrated sales performance management tools.

Regarding the new tool, Linda Crawford, EVP and GM of Salesforce Sales Cloud at salesforce.com, added: “With Data.com and Work.com seamlessly integrated with the Sales Cloud, sales reps will be armed with the very best tools wherever they are.”

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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