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VMware Execs Spotlight Consulting And Integration Partner Program

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As the demand for flexible software solutions grows, more enterprises are looking to partner with experts in cloud computing. The global cloud market is predicted to reach $131 billion this year, according to a press release from Gartner.

Executives from  VMware shared how the company is helping partners address new developments and demands in cloud computing via its Consulting and Integration Partner Program (CIPP), during a video interview published on the VAR Guy web site. 

“We’re strengthening our go-to-market partnering strategy to capitalize on the massive cloud-based services opportunity for our partners,” said Scott Aronson, SVP of Global Channels and Alliances at VMware. 


By networking these members together into a formalized program, VMware is helping partners support each other through collaborative training and joint go-to-market initiatives. If a CIPP partner receives a request from a client that is out of its scope, it can refer the client to another CIPP partner with the relevant expertise.

The program was designed for partners who already are using the VMware platform to deliver the company’s services. Once they join the CIPP program, organizations can expect several benefits, including:

  • Optimized enablement and IP sharing;
  • Go-to-market initiatives and solution development; and
  • Partner rewards.

VMware offers role-based learning paths and advisory services. A Practice Builder tool also assists partners in building new cloud-based services and offerings.

With cloud computing becoming the norm, businesses will need to convert all software and legacy data into the cloud. The combination of public, hybrid and private cloud environments will require new developments in server architecture to drive the migration from hard-drive storage to cloud servers.

Regarding VMware’s focus on helping partners keep pace with the cloud, Michelle Hodges, Senior Director of WW Systems Integrators/Outsourcers at VMware, stated: “By assuming an end-to-end position in the cloud computing value chain, CIPP partners can increase their solution offerings and improve services quality as they migrate customer legacy environments into the cloud.”

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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