Tealium Tag Management Integrates With Magento Connect Extension Marketplace

Magento, an e-Commerce platform provider, and Tealium , an enterprise tag management vendor, have announced a partnership in which the Tealium tag management system is now integrated with the Magento Connect Extension Marketplace.

The Magento Connect Extension Marketplace allows merchants to find integrated applications from a wide selection of providers. With the new partnership, Magento clients can now get turnkey tag integration with more than 500 digital marketing vendors. Tag management offers digital marketers streamlined, point-and-click management, reducing the need for IT intervention, company officials noted.

“Tag management is quickly becoming an important piece of the digital marketing puzzle that e-Commerce organizations should not ignore,” said Ryan Thompson, Head of Partnerships at Magento. “We are delighted to have Tealium integrated into our Connect Marketplace, where our customers are provided the flexibility to integrate with a variety of marketing software solutions.”

Ali Behnam, Co-Founder and President of Tealium, said the tag management solution is now available to more than 150,000 Magento customers worldwide.