EQ Works, an agency that focuses in targeted mobile, social, video and online advertising recently launched Agency First, a partner program designed to extend digital media buying capabilities to agencies that don’t have in-house expertise.
Agency First was created to help empower agencies to deliver robust media buying solutions. Using the EQ Works’ proprietary platform, small- and mid-sized agencies will be able to buy media in real time, as well as have to optimization and reporting capabilities, in addition to their own dedicated or in-house expert resource.
Through Agency First, trained media buyers are available to consult, plan and execute digital media buys using the EQ Works targeting platform. Staff will provide complete support for agency partners, from consulting on media strategy, to attending client pitches and meetings. The Agency First program is available to advertising agencies across Canada either as a dedicated service or shared service to align with agency partners’ media budgets.
“Larger agencies have either invested millions of dollars in platforms with similar capabilities, or have offloaded the media buying function and accountability,” said Geoffrey Rotstein, President of EQ Works. “With Agency First, control resides with the agency. Partners will be able to harness the knowledge and insights from a dedicated media buying team and work directly with leading digital marketers, without any of the associated costs.”
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