The Problem: Planning and executing events can be a daunting process. Yet partner summits and annual user conferences are an integral part of companies’ sales and marketing efforts. To ensure they — and their sponsors — get the most out of their events, companies need cohesive solutions that offer content, resources and updates to event attendees.
The Solution: The Zerista Meeting Hub platform is a communication and collaboration app that allows B2B companies to host events that are accessible via mobile devices and personal computers.
Designed to help users enhance their event management capabilities by creating customer-centric events, the Meeting Hub solution includes:
A configurable home screen, which allows marketers to build an active hub for an event with live updates, an event newsfeed, a social feed and a real-time gamification leaderboard;
A refurbished web portal, which improves personalization of the pre- and post-event experience; and
Single sign on to make it easy and secure for attendees to access the app using the same usernames and passwords they have registered with an organization.
The Perks: The Zerista Meeting Hub allows a number of marketers to manage and operate an event. No matter how many users managing an event, the solution creates a seamless experience every device that users prefer. Some users of the Zerista solution include the American Film Market, Kaiser Permanente and CompTIA.
Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.