The Problem: The channel universe is evolving at a rapid pace. While channel sales reps were once confined to their desks, they are now constantly on the go. As partners attend customer and prospect meetings and network at trade shows, they need access to co-branded content, sales resources and other materials to help them close deals. But for the most part, vendors aren’t providing the tools and resources partners need to succeed.
The Solution: Elastic Grid, formerly Elastic Digital, has launched a new B2B channel marketing automation platform designed to help partners launch campaigns quickly and seamlessly. The cloud-based demand generation suite is mobile optimized, so partners can access co-branded marketing campaigns, enablement tools and downloadable sales and marketing assets from any device that has an Internet connection. Existing Elastic Digital customers, including Amazon Web Services, NetApp and VMware, are transitioning to the new platform.
The Perks: Elastic Grid touts a variety of new features and capabilities designed to mobile-enable partner marketing. Fully baked campaigns, including nurture flows, inbound social posts and banners, outbound emails, content and co-branded digital resources, all are available in real time. Other features include: Single sign-on, so all vendor platforms can be accessed through one login; a campaign launcher dashboard to manage and run campaigns, contacts and accounts; vendor portals to track partner activity and provides access to education and resources; a campaign preview page; and real-time campaign analytics. Concierge and creative services also are available to help vendors write and design campaigns.