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Hybris SMB Partner Program Helps Extend Commerce Solutions To SMBs

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By developing a partner network, solution providers can offer their end-users a thriving community of complementary solutions and services. With access to a robust partner ecosystem, businesses can turn to their trusted solution providers to help guide them through the buying process.

That is why hybris, an SAP company, has launched an SMB Partner Program for its hybris Commerce suite. Designed specifically for small and medium-sized retailers, the new partner program touts a variety of solutions positioned to help lower total cost of ownership and accelerate overall time to market.

Hybris is aiming to enlist partners that have extended the hybris Commerce Accelerator with additional integrations and functionality to create pre-packaged solutions for B2B and B2C marketers. In addition to offering a pre-packaged hybris solution, participating partners can host the hybris offering either within a partner facility or at a hybris hosted center. Current members of the SMB Parnter Program include BORN Group, Conexus, CrossView, Gorilla Group and Tacit Knowledge.

In the below Q&A, Patrick Finn, Global VP of Strategic Alliances at hybris and SAP Customer Engagement and Commerce, discusses the partner program and how this new venture will help the SMB community.

Channel Marketer Report (CMR): What do you feel was needed within the SMB community in terms of commerce solutions and services?

Finn: There is a large opportunity for commerce in the mid-market. Companies, regardless of size, want to be able to make transactions online. Hybris, along with its key SMB partners, are delivering a compelling offering for mid-market customers.

Mid-market companies are looking for a cost effective, simple approach to get online quickly with a differentiated experience. Many of these companies are looking for a single commerce service provider to deliver and manage their commerce operations, which these partners can all provide. Hybris and its partners also enable these companies to scale without having to migrate to a new technology platform so we are future-proofing any investment.

CMR: What qualities do you look for in partners? How do you onboard them into the program? 

Finn: We are looking for partners committed to quality that focus on the mid-market and have a large number of professionals certified on hybris. In addition, to accelerate implementation times, we require partners to include their own IP to speed the implementation and increase ROI for our mid-market customers.

CMR: What benefits will partners receive as part of the SMB Program?

Finn: We are positioning these partners as our preferred commerce partners in the mid-market and making numerous marketing programs available to help them grow their business. Hybris has a robust training and enablement program that these partners can access. In addition, the partners will be able to take full advantage of the SAP PartnerEdge VAR program.

CMR: How do you plan to further invest in the SMB Partner Program and go to market by promoting the benefits?

Finn: We want to help our partners grow their business. To do so, we will continue to invest in partner enablement and marketing programs that they are able to leverage.

 

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About Alicia Fiorletta

Alicia Fiorletta is Senior Editor for Channel Marketer Report. Working closely with industry analysts and experts, Alicia reports on the latest news, technologies, case studies and trends coming to forefront in the channel marketing world. With a focus on emerging marketing strategies, including social, mobile and content for demand, Alicia hones in on new ways for organizations to market to and through their partner networks. Through her work with G3 Communications, Alicia also acts as Associate Editor for Retail TouchPoints, a digital publishing network focused on the customer-facing area of the retail industry.

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